Senior Marketing Manager (Import)

Warner Music Group; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global music company in the UK seeks a Senior Marketing Manager. You will oversee a roster of international artists, collaborating closely with the US label to drive marketing campaigns. The ideal candidate has a passion for music marketing, a keen understanding of digital trends, and strong organizational skills. This role offers the opportunity to shape impactful campaigns for world-renowned artists.

Qualifications

• Strong connection with music genres and trends.
• Dynamic and outcome-oriented with attention to detail.
• Ability to multitask across projects in a team environment.

Responsibilities

• Oversee Import artist campaigns in the UK.
• Collaborate with US label on artist development.
• Create campaign assets optimized for UK audiences.
• Drive sales and maximize streams and chart impact.

Skills

Music marketing understanding

Digital and social media proficiency

Data interpretation skills

Excellent communication skills

Organizational skills

Job description

Senior Marketing Manager (Import)

Job Description:

About Warner Music Group

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

A little bit about our team: Warner Records Label Group is home to some of the most ground-breaking and exciting artists in the world, including Dua Lipa, Benson Boone, Sombr, Coldplay, Linkin Park Griff, Pa Salieu, Pinkpatheress and many more. We are an ambitious close knit team who are passionate about music, developing talent and breaking artists.

Your role

Warner Records Label Group is looking for a Senior Marketing Manager to join the team to oversee the exciting Import Roster which includes the biggest and most exciting artists signed to our US label as well as artists from other markets.

In this role you will be responsible for nurturing your own roster of International artists together with a team who are fully focused on importing the biggest and most exciting artists from the US here into the UK .You will be dynamic, creative, digitally-savvy and organised, with an excellent understanding of music marketing and audience strategy.

Here you’ll get to:

• You will be responsible for the strategic direction, planning, implementation, and management of a roster of Import artist campaigns here in the UK
• You will work closely with our US label in Los Angeles, their artists, and artist managers on artist development and with the digital team to drive audience growth, ensuring that campaigns both for new artists and global artists are resonating here in the UK.
• Localising as well as creating campaign assets and visual content so they are optimised fully for the UK audience and fans. Ensuring the global the creative direction of the campaign resonates here in UK
• You will collaborate closely with internal and external teams including A&R, creative, digital, promotions, social, international, sync and brands to craft ground-breaking campaigns for your artists to deadline and budget
• You will champion your releases with the commercial teams, sharing campaign objectives, delivering powerful updates and participating in the formation of partner marketing strategy
• Proactively seek out innovative ways to continually improve and develop your marketing campaigns and create opportunities for your roster of artists
• Maximise opportunities across D2C, live, brand, sync and other non-traditional music label income
• Create and nurture relationships with artists, artist managers and the music industry
• Driving sales and consumption. Maximise sales, streams and chart impact

About you

• Strong connection with all genres of music and the culture surrounding them, musical trends and a passion for music marketing
• Strong understanding of digital, social and streaming trends
• Dynamic and outcome oriented, with a keen eye for detail and ability to deliver on ideas and objectives.
• Strong data proficiency and ability to interpret data to make strategic recommendations
• Excellent communication skills with the ability to build strong internal and external relationships
• Strong interpersonal skills and ability to communicate clearly and effectively
• A hardworking and innovative thinker whose able to multitask across multiple projects and work under pressure within a team environment
• Strong organisational skills with ability to work on multiple projects

We’d love it if you also had:

• Previous experience in the music industry is desirable

Inclusion and Diversity

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.