Senior Marketing Manager - Education Campaigns (Hybrid)

Ambition; Birmingham; Hybrid; GBP 36,000 - 43,000; Full time

Benefits offered by this job

25 days' annual leave

Employer pension 11%

Hybrid working culture

Wellbeing support line

Office spaces in Birmingham/Manchester

Job summary

Ambition Institute is seeking a Senior Marketing Manager to lead the marketing strategy for key programmes, shaping campaigns with data-driven insights and overseeing budget allocation across channels.

You will collaborate with internal teams and external partners to support recruitment, alumni communications, and high-quality campaign delivery, while maintaining the Ambition brand across all channels.

Qualifications

• Experience developing and delivering marketing strategies across multiple channels.
• Experience using AI or automated engagement tools to drive leads and retention.
• Experience commissioning media buying agencies and freelance designers.
• Excellent copywriting and ability to adapt to Ambition’s tone of voice.

Responsibilities

• Lead marketing strategy for assigned programmes and campaigns using real-time data and evaluation.
• Use insights of educators’ needs to shape campaigns, website messaging and direct marketing.
• Collaborate with internal teams, partners and external suppliers to support recruitment and lead generation.
• Support marketing operations with automation, reporting tools, budgets, and brand consistency.

Skills

Marketing strategy

Multi-channel campaigns

AI tools

Media buying

Project management

Copywriting

Analytics & evaluation

Relationship management

Entrepreneurial mindset

Office software

Tools

Salesforce

Pardot

Tracking software

Adobe InDesign

Job description

Ambition Institute is seeking a Senior Marketing Manager to lead the marketing strategy for key programmes, shaping campaigns with data-driven insights and overseeing budget allocation across channels.

You will collaborate with internal teams and external partners to support recruitment, alumni communications, and high-quality campaign delivery, while maintaining the Ambition brand across all channels.