Senior Campaigns Lead — Hybrid, ROI-Driven Marketing

The University of Sheffield; Rotherham; Hybrid; GBP 40,000 - 48,000; Full time

Benefits offered by this job

41 days annual leave (with buy‑back)

Flexible working (hybrid)

Generous pension scheme

Staff discounts

Development and mentoring programs

Family-friendly policies

Job summary

The University of Sheffield AMRC campus is seeking a proactive Marketing and Campaigns Manager to lead the planning, design, delivery and management of high-impact campaigns. You will craft compelling narratives and oversee messaging across channels to support reputational and lead generation objectives, while ensuring brand compliance and ROI reporting.

You will be at the heart of marketing activity, guiding the team through CRM implementation, stakeholder engagement and data-driven

Qualifications

• A good honours degree in marketing / communications or a related subject or equivalent experience.
• Extensive experience planning and evaluating multiple digital and multi‑channel campaigns.
• Proven experience leading planning, implementation and monitoring of marketing activity across brand, creative, budget and channels.

Responsibilities

• Use the full campaign planning cycle to develop and execute integrated campaigns aligned to priorities and BAU marketing.
• Collaborate with senior leadership to plan, deliver and prioritise campaigns.
• Support CRM design and implementation to enable targeted marketing, lead generation and ROI reporting.
• Provide campaign leadership and guidance to the team; ensure consistent messaging and brand integrity across channels.
• Create measurable impact, track campaign performance and optimise activity for ROI.
• Manage campaigns budget following university procedures to ensure best value.
• Advise senior leaders on marketing and related matters.
• Manage external agencies and suppliers to deliver high-quality services.
• Act as brand guardian, ensuring appropriate usage and messaging within guidelines.

Skills

Campaign planning

Digital marketing

Leadership

Stakeholder management

Communication

Analytics

Education

Honours degree in marketing/communications

Tools

CRM system

Job description

The University of Sheffield AMRC campus is seeking a proactive Marketing and Campaigns Manager to lead the planning, design, delivery and management of high-impact campaigns. You will craft compelling narratives and oversee messaging across channels to support reputational and lead generation objectives, while ensuring brand compliance and ROI reporting.

You will be at the heart of marketing activity, guiding the team through CRM implementation, stakeholder engagement and data-driven