Senior Marketing Manager - Education Programs & Growth

Ark; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Flexible working

Hybrid office in West London

Remote days up to 10 per year

Core hours 10:00–16:00

27 days annual leave + bank holidays (

Job summary

Ark is seeking a Senior Marketing Manager to drive growth for its education programmes and Ark Institute initiatives. You will plan and execute integrated marketing campaigns, shape messaging, and lead thought leadership to elevate Ark’s education work.

The role blends strategy with hands-on delivery in a hybrid West London office. You will use customer insights and campaign data to optimize performance, coordinate with product and school-facing teams, and manage agency partners while mentoring

Qualifications

• Degree-level education required; CIM preferred.
• Proven experience delivering multi-channel campaigns.
• Strong copywriting and content development skills.
• Experience with CRM systems, preferably Salesforce.

Responsibilities

• Lead planning and delivery of marketing activity across education programmes and initiatives.
• Develop integrated campaigns across paid, owned, and earned channels with performance data.
• Shape marketing approaches for evolving initiatives using market insights.
• Lead thought leadership campaigns to raise Ark's education profile.
• Manage customer communications and nurture activity via CRM.
• Monitor performance and optimize ROI with cross-team collaboration.
• Coordinate with curriculum teams and external partners.
• Coach colleagues in marketing best practices.

Skills

Marketing strategy

Campaign planning

Content development

Copywriting

Multi-channel campaigns

CRM & data analysis

Stakeholder management

Project management

Education

Bachelor's degree or equivalent

CIM Marketing qualification desirable

Tools

Salesforce

Canva

Google Ads

Paid social platforms

Job description

Ark is seeking a Senior Marketing Manager to drive growth for its education programmes and Ark Institute initiatives. You will plan and execute integrated marketing campaigns, shape messaging, and lead thought leadership to elevate Ark’s education work.

The role blends strategy with hands-on delivery in a hybrid West London office. You will use customer insights and campaign data to optimize performance, coordinate with product and school-facing teams, and manage agency partners while mentoring