Campaign Manager - Hybrid, Multi-Channel Growth Lead

DeverellSmith Group; England; Hybrid; GBP 42,000 - 64,000; Full time

Job summary

DeverellSmith Group seeks an experienced Campaign Manager to develop and deliver high-impact marketing campaigns across digital and offline channels. You will own campaign strategy and ROI, partnering with external agencies and internal teams to drive student bookings and brand engagement.

Reporting to the Head of Marketing, you will lead a small team and collaborate with senior stakeholders to align activity with commercial objectives in a fast-paced environment. Hybrid Oxfordshire.

Qualifications

• 5+ years' experience in marketing, advertising or campaign management, ideally within a consumer-focused environment.
• Proven track record of delivering successful, integrated multi-channel marketing campaigns.
• Strong digital marketing knowledge, including paid search, paid social, SEO, email marketing and conversion optimisation.
• Experience managing external agencies, campaign budgets and multiple projects simultaneously.
• Solid understanding of marketing analytics, attribution and performance reporting.
• Experience managing, developing & mentoring team members.
• Excellent project management, communication and stakeholder management skills.
• Strong commercial awareness, with the ability to translate marketing activity into measurable business results.

Responsibilities

• Lead the planning and execution of integrated campaigns across paid media, social, email, SEO, PR, partnerships and events.
• Develop campaign strategies supporting student acquisition, bookings, retention and revenue growth.
• Own website performance and work with agencies to improve UX, SEO and conversion rates.
• Manage digital activity including paid search, paid social, display ads and retargeting.
• Oversee creative development from concepts to delivery and ensure on-time, on-budget execution.
• Lead external agencies to maintain KPI alignment and high-quality delivery.

Skills

Marketing strategy

Campaign management

Digital marketing

Analytics

Agency management

Team mentoring

Stakeholder management

Project management

Google Analytics

Google Ads

Meta Ads Manager

CRM/Marketing automation

Tools

Google Analytics

Google Ads

Meta Ads Manager

CRM/Marketing automation

Job description

DeverellSmith Group seeks an experienced Campaign Manager to develop and deliver high-impact marketing campaigns across digital and offline channels. You will own campaign strategy and ROI, partnering with external agencies and internal teams to drive student bookings and brand engagement.

Reporting to the Head of Marketing, you will lead a small team and collaborate with senior stakeholders to align activity with commercial objectives in a fast-paced environment. Hybrid Oxfordshire.