Marketing manager in education

Ambition Institute; Greater London; Hybrid; GBP 34,000 - 45,000; Full time

Benefits offered by this job

Professional development

25 days annual leave

Bank holidays + winter shutdown

11% employer pension

Hybrid working culture

Staff affinity networks

Enhanced maternity pay

Shared parental leave

Wellbeing support line

City centre offices (Manchester, Brimg

Work-from-home tech package

Season ticket / bike loans

Job summary

Ambition Institute is seeking a Senior Marketing Manager to lead strategic campaigns and optimize messaging across programmes. The role involves coordinating with internal teams, partners and suppliers to support recruitment, alumni communications and lead generation.

Strong copywriting, data-driven decision making and brand stewardship are essential for success. The position offers a permanent contract with hybrid working, London weighting where applicable, and a range of staff benefits.

Qualifications

• Strong commitment to education and the non-profit sector.
• Experience developing marketing strategies across multiple channels to generate leads.
• Experience with AI or automated engagement studios for interest, conversions and retention.
• Experience commissioning media buying agencies and freelance designers.
• Project management skills with ability to brief and deliver through others.
• Excellent copywriting, adaptable to Ambition's tone of voice and brand.
• Experience with monitoring, evaluation and analysis to refine strategy.
• Relationship management across levels, collaborative teamwork.
• Entrepreneurial, flexible and creative.
• Diplomacy and influencing in a matrixed team environment.
• Initiative and resilience to work independently.
• Proficient with MS Word, Excel and PowerPoint.

Responsibilities

• Lead marketing strategy for assigned programmes and campaigns.
• Plan, deliver and refine campaigns using real-time data and evaluation.
• Shape messaging for educators and leaders; optimize website and direct marketing.
• Collaborate with internal teams, partners and suppliers to support recruitment and alumni communications.
• Support marketing operations with automation, reporting and budget management.
• Maintain Ambition Institute’s brand across all communications.

Skills

Education commitment

Multi-channel marketing

AI / automated engagement

Media buying coordination

Project management

Copywriting

Monitoring & evaluation

Relationship management

Entrepreneurial / flexible

Diplomacy / matrix teamwork

Initiative & resilience

MS Office suite

Tools

Salesforce

Pardot

Adobe InDesign

Tracking software

Job description

Описание:

We’re looking to recruit a Senior Marketing Manager to join the Marketing and Digital Team at Ambition Institute. This is a permanent role and the salary is £39,500 plus London weighting if applicable. Ambition has flexible working times, with teams working remotely, and offices in Birmingham, Manchester or London. As a Senior Marketing Manager you will have a crucial role to play in helping Ambition build our brand and increase our impact.

Задачи:

Lead marketing strategy for assigned programmes and commissions, planning, delivering and refining campaigns using real-time data, monitoring and evaluation. Use insight into educators’ and leaders’ needs, motivations and behaviours to shape effective campaigns, website messaging and direct marketing activity. Work closely with internal teams, partners and external suppliers to support recruitment, sales, alumni communications, lead generation, retention and high-quality campaign delivery. Support strong marketing operations by using automation and reporting tools, managing budgets, and upholding Ambition Institute’s brand across all communications.

Требования:

• a strong commitment to education, the non-profit sector and raising the aspirations, achievements and life chances of all children
• Experience of successfully developing and delivering marketing strategies using multiple channels and tactics that generate high-quality leads.
• Experience of using AI or automated engagement studios to foster the interest, conversion or retention of candidates aligned with experience of using email tools and databases.
• Experience of commissioning media buying agencies and freelance designers.
• Project management skills, and the ability to brief well and deliver through others.
• Excellent copy writing skills, with the ability to adapt and adhere to the Ambition tone of voice and style guide and successfully develop marketing collateral and content.
• Experience of monitoring, evaluation and analysis, using it to constantly adapt and refine your approach.
• Relationship management – ability to work with colleagues at all levels and unite others around a plan with confidence and credibility.
• Entrepreneurial, flexible and creative.
• Diplomacy, influencing skills and the ability to work effectively in a matrixed team.
• Initiative and resilience to work independently.
• Computer/IT skills and knowledge of Microsoft Office, including Word, Excel and PowerPoint.
• Будет плюсом: Experience of using Salesforce or Pardot to manage automated marketing campaigns;
• Experience of using tracking software to analyse detailed behavioural data to inform strategy and approach;
• Experience of designing materials using Adobe or Indesign

Условия:

This is a permanent role the salary is £39,500 plus London weighting if applicable.

• Professional development for all staff
• 25 days’ annual leave
• plus bank holidays and 'winter shut down’ at the end of December/beginning of January
• Employer pension contribution of 11%
• Agile, hybrid working culture, so you can manage when and where you work
• Staff affinity networks that help keep equality, diversity and inclusion at the heart of our work
• Enhanced maternity pay after a year’s service
• Shared parental leave package
• Access to free, confidential 24/7 wellbeing and support line
• Comfortable and collaborative workspaces in the city centres of Manchester, Birmingham and London
• Work-from-home technology package to support hybrid working
• Interest free season ticket / bike loans you’ll be attached to either our Birmingham, London or Manchester office and will report to Associate Director of Marketing and Digital.

you’ll be expected to be in the office at least 1 day a month, in addition to team days and this may be reviewed by Ambition.