Senior Marketing Manager

Informa PLC; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global events and marketing company is seeking a Senior Marketing Manager to lead marketing initiatives for London Tech Week. This role involves developing comprehensive marketing strategies, managing cross-functional campaigns, and overseeing budgets to maximize engagement and attendance. The ideal candidate will have over 7 years of marketing experience, particularly in event marketing, and must demonstrate strong leadership and analytical skills. The company offers a dynamic environment with flexible working options.

Benefits

Flexible working options

Career development opportunities

Private medical cover

Annual leave plus birthday leave

ShareMatch scheme

Wellbeing support programs

Qualifications

• 7+ years of marketing experience with at least 3 years in senior marketing roles.
• Proven track record in event marketing for large-scale technology or business events.

Responsibilities

• Develop and execute marketing strategies to maximize event attendance.
• Lead cross-functional marketing campaigns across digital and traditional channels.

Skills

Strategic thinking

Project management

Analytical skills

Excellent communication

Tools

HubSpot

Google Analytics

Google Ads

CRM systems

Job description

This role will be based in our 5HP, London Victoria office, Strategic Marketing Leadership

Core Responsibilities

• Develop and execute comprehensive marketing strategies to maximize event attendance, sponsor engagement, and media coverage
• Lead cross-functional marketing campaigns across digital, traditional, and experiential channels
• Manage marketing budget allocation and ROI optimization across all channels
• Collaborate with senior leadership to align marketing objectives with business goals

Campaign Management & Execution

• Design and implement integrated marketing campaigns targeting diverse audiences including tech professionals, startups, enterprises, investors, and government stakeholders
• Oversee content marketing strategy including thought leadership, speaker promotion, and industry insights
• Manage digital marketing initiatives including SEO/SEM, social media, email marketing, and marketing automation
• Coordinate PR and media relations to secure high-profile coverage and thought leadership opportunities

Stakeholder & Partnership Marketing

• Develop marketing strategies for sponsor activation and partnership promotion
• Create co-marketing opportunities with key industry partners, venues, and technology companies
• Manage relationships with marketing agencies, vendors, and external partners
• Coordinate with venue partners and local government for city-wide promotional activities

Data Analytics & Performance Management

• Establish KPIs and measurement frameworks for all marketing activities
• Analyse campaign performance, audience engagement, and conversion metrics
• Provide regular reporting and insights to senior management and stakeholders
• Implement data-driven optimisation strategies for continuous improvement

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

Experience & Background

• 7+ years of marketing experience with at least 3 years in senior marketing roles
• Proven track record in event marketing, preferably for large-scale technology or business events
• Experience managing marketing budgets of £300K+ and multi-channel campaigns
• Strong background in B2B marketing within the technology sector

Technical Skills

• Expertise in marketing automation platforms (HubSpot, Marketo, or similar)
• Proficiency in analytics tools (Google Analytics, social media analytics, CRM systems)
• Experience with digital advertising platforms (Google Ads, LinkedIn, Facebook Business Manager)
• Knowledge of SEO/SEM best practices and content management systems

Core Competencies

• Strategic thinking with ability to translate business objectives into marketing strategies
• Excellent project management skills with experience managing multiple concurrent campaigns
• Strong analytical skills with ability to interpret data and make data-driven decisions
• Exceptional communication and presentation skills for internal and external stakeholders

Preferred Qualifications

• Experience with international marketing campaigns and global audience engagement
• Background in startup ecosystem marketing or venture capital/investment marketing
• Previous experience with government relations or public sector marketing
• Familiarity with emerging technologies (AI, blockchain, fintech, etc.)

Personal Attributes

• Entrepreneurial mindset with ability to thrive in fast-paced, dynamic environments
• Strong leadership capabilities with experience managing cross-functional teams
• Creative problem-solver with innovative approach to marketing challenges
• Excellent networking skills and ability to build relationships across diverse stakeholder groups
• Passion for technology and understanding of current tech industry trends

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. We are seeking an experienced Senior Marketing Manager to lead marketing initiatives for London Tech Week, one of the world's premier technology festivals. This role requires a strategic marketing professional who can drive brand awareness, audience engagement, and commercial success across multiple channels and stakeholder groups.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together at an Informa event, you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.