Senior Marketing & CRM Lead - Data-Driven Recruitment Campaigns

Access Creative College; Manchester; On-site; GBP 28,000 - 32,000; Full time

Benefits offered by this job

Generous Holiday Allocation

Wellbeing Benefits: Health Cash Plan,/

Staff Discounts & Benefits

Paid Leave: Enhanced Maternity, Paterm

Job summary

Access Creative College, Manchester, is hiring a Senior Marketing & CRM Officer to turn great ideas and customer data into engaging campaigns that drive student recruitment. You will manage CRM, email marketing, and content across digital channels, with close collaboration across admissions, academics and campus teams.

You’ll lead campaigns, optimise journeys, and champion emerging marketing tech, while supporting open days and outreach across UK campuses.

Qualifications

• Hands-on marketer who turns ideas and audience data into campaigns
• Strong copywriting and content development skills
• Experience delivering multi-channel campaigns for student recruitment or similar audiences
• Ability to analyse data and optimise campaigns for ROI

Responsibilities

• Deliver multi-channel marketing campaigns to support student recruitment
• Create copy tailored to audiences and channels
• Build and optimise CRM campaigns and automated journeys
• Use data to improve conversion and ROI across campaigns
• Collaborate with admissions, campus teams and design to deliver content

Skills

Copywriting

Campaign delivery

CRM campaigns

Email marketing

Data-driven marketing

Tools

HubSpot

Google Analytics

Job description

Access Creative College, Manchester, is hiring a Senior Marketing & CRM Officer to turn great ideas and customer data into engaging campaigns that drive student recruitment. You will manage CRM, email marketing, and content across digital channels, with close collaboration across admissions, academics and campus teams.

You’ll lead campaigns, optimise journeys, and champion emerging marketing tech, while supporting open days and outreach across UK campuses.