Senior Marketing & CRM Officer

Access Further Education Ltd (Trading as Access Creative College); Manchester; On-site; GBP 28,000 - 32,000; Full time

Benefits offered by this job

Generous Holiday Allocation

Health & Wellbeing Benefits

Employee Assistance Programme

Staff Discounts & Benefits

Paid Leave

Job summary

Access Creative College in Manchester is seeking a Senior Marketing & CRM Officer to lead data-driven campaigns that recruit students across digital marketing, CRM and content channels. You’ll craft compelling copy, optimise CRM activity and nurture journeys, using insights to enhance conversions and ROI.

Collaboration with admissions, campus teams and designers is essential. You will champion AI and new marketing tech while supporting open days and outreach across UK campuses, driving

Qualifications

• Excellent written and verbal communication.
• Strong attention to detail and organisation.
• Creative, audience-focused approach.
• Confident working with data and performance metrics.
• Experience with CRM and email marketing; HubSpot is a bonus.
• Proactive, collaborative and can-do attitude.

Responsibilities

• Deliver multi-channel marketing campaigns that support student recruitment.
• Create engaging, persuasive copy tailored to different audiences and channels.
• Build and optimise CRM campaigns, email activity and automated nurture journeys.
• Use data and insights to understand performance, improve conversion and maximise ROI.
• Analyse campaign performance across CRM, Google Analytics and social platforms.
• Work closely with admissions, student recruitment, academics, campus teams and Group Marketing.
• Collaborate with designers to create stand-out digital, print and video content.
• Champion effective use of AI and emerging marketing technology.
• Support open days, outreach activity and recruitment events across our UK campuses.

Skills

Copywriting

CRM campaigns

Email marketing

Data analysis

Campaign delivery

Stakeholder management

Team collaboration

Tools

HubSpot

Google Analytics

Job description

Access Creative College | Manchester | £28,000–£32,000 | Permanent, Full Time

We’re looking for a creative, data-driven Senior Marketing & CRM Officer to join the Marketing team at Access Creative College.

This is a hands-on role for someone who knows how to turn great ideas, compelling content and customer data into marketing campaigns that engage audiences and drive student recruitment.

You’ll work across digital marketing, CRM, email, content and campaign delivery, helping prospects move through the recruitment journey,from first interaction to enrolment.
What you’ll be doing

• Deliver multi-channel marketing campaigns that support student recruitment.
• Create engaging, persuasive copy tailored to different audiences and channels.
• Build and optimise CRM campaigns, email activity and automated nurture journeys.
• Use data and insights to understand performance, improve conversion and maximise ROI.
• Analyse campaign performance across CRM, Google Analytics and social platforms.
• Work closely with admissions, student recruitment, academics, campus teams and Group Marketing.
• Collaborate with designers to create stand-out digital, print and video content.
• Champion effective use of AI and emerging marketing technology.
• Support open days, outreach activity and recruitment events across our UK campuses.

What we’re looking for
You’ll be a confident, commercially minded marketer with excellent copywriting skills and a passion for delivering results. You’ll bring hands-on experience in campaign delivery, CRM and email marketing, with the ability to turn data and insights into effective action. A natural collaborator, you’ll be comfortable managing multiple stakeholders, juggling priorities and making things happen.
You’ll also bring:

• Excellent written and verbal communication
• Strong attention to detail and organisation
• A creative, audience-focused approach
• Confidence working with data and performance metrics
• Experience with CRM and email marketing, HubSpot experience is a bonus
• A proactive, collaborative and can-do attitude

Who are we?

We are Access Creative College, formerly known as Access to Music, and we were founded in 1992. We're an Ofsted-inspected provider that reaches every corner of the country, with 7 campuses and over 2,500 students nationwide. We're proud to have achieved the national benchmark for education quality, recognised across the vast majority of our provision - Ofsted's 'Expected Standard' under the new inspection framework. We are part of Access Education Group, which boasts 32 campuses nationwide with over 5,000 students & apprentices across Access Creative College, dBs Institute (Higher Education) & Access Sport College.

What we offer?

• Generous Holiday Allocation
• Wellbeing Benefits: Health Cash Plan, Doctorline GP Service, Employee Assistance Programme, Access to Counselling and Cycle to Work
• Staff Discounts & Benefits: access to Accolade, our benefits platform which offers discounts at over 800 retailers!
• Paid Leave:Enhanced Maternity, Paternity and Sick pay.

A full job description and person specification is available for download alongside our full benefits booklet.

Diversity and open expression are fundamental to creativity. We are committed to promoting a culture of diversity and inclusivity for all our employees and potential employees.

DBS Checks: Enhanced DBS clearance will be required.