Senior Marketing & CRM Lead - Data-Driven Campaigns

Access Further Education Ltd (Trading as Access Creative College); Manchester; On-site; GBP 28,000 - 32,000; Full time

Benefits offered by this job

Generous Holiday Allocation

Health & Wellbeing Benefits

Employee Assistance Programme

Staff Discounts & Benefits

Paid Leave

Job summary

Access Creative College in Manchester is seeking a Senior Marketing & CRM Officer to lead data-driven campaigns that recruit students across digital marketing, CRM and content channels. You’ll craft compelling copy, optimise CRM activity and nurture journeys, using insights to enhance conversions and ROI.

Collaboration with admissions, campus teams and designers is essential. You will champion AI and new marketing tech while supporting open days and outreach across UK campuses, driving

Qualifications

• Excellent written and verbal communication.
• Strong attention to detail and organisation.
• Creative, audience-focused approach.
• Confident working with data and performance metrics.
• Experience with CRM and email marketing; HubSpot is a bonus.
• Proactive, collaborative and can-do attitude.

Responsibilities

• Deliver multi-channel marketing campaigns that support student recruitment.
• Create engaging, persuasive copy tailored to different audiences and channels.
• Build and optimise CRM campaigns, email activity and automated nurture journeys.
• Use data and insights to understand performance, improve conversion and maximise ROI.
• Analyse campaign performance across CRM, Google Analytics and social platforms.
• Work closely with admissions, student recruitment, academics, campus teams and Group Marketing.
• Collaborate with designers to create stand-out digital, print and video content.
• Champion effective use of AI and emerging marketing technology.
• Support open days, outreach activity and recruitment events across our UK campuses.

Skills

Copywriting

CRM campaigns

Email marketing

Data analysis

Campaign delivery

Stakeholder management

Team collaboration

Tools

HubSpot

Google Analytics

Job description

Access Creative College in Manchester is seeking a Senior Marketing & CRM Officer to lead data-driven campaigns that recruit students across digital marketing, CRM and content channels. You’ll craft compelling copy, optimise CRM activity and nurture journeys, using insights to enhance conversions and ROI.

Collaboration with admissions, campus teams and designers is essential. You will champion AI and new marketing tech while supporting open days and outreach across UK campuses, driving