Senior Marketing Analyst

Travis Perkins; Bedford; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading company in building materials is seeking a Senior Marketing Analyst to manage data analytics for marketing insights. The role involves analyzing customer data to drive performance, producing effectiveness reports for campaigns, and enhancing personalization techniques. With a hybrid working environment and competitive benefits, this position offers a dynamic opportunity to shape future marketing strategies and improve customer engagement.

Benefits

Supportive training and development opportunities

Competitive bonus

Contributory pension scheme

Colleague discounts across Group businesses

Qualifications

• Experience in a volume customer industry (e.g., retail).
• Experience presenting to multiple stakeholders.
• Knowledge of data structures, including data lakes.

Responsibilities

• Manage data analytics team for insight and campaign data.
• Produce analysis to measure effectiveness of marketing activities.
• Develop customer dashboard aligning finance and marketing data.

Skills

Budget management skills

Project management skills

Effective communication

Attention to detail

Analytical skills

Education

Degree in a numerate subject

Tools

SQL

Google Sheets

Python

Job description

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Are you a strategic thinker, confident in challenging the status quo and able to demonstrate your ability to read and translate marketing data?

If so, Travis Perkins is currently recruiting for a Senior Marketing Analyst.

This role will be to manage and coordinate the work of the data analytics team to deliver insight and campaign data to the marketing & digital team, and customer KPI metrics to the wider business.

This role is hybrid, so travel to our Travis Perkins head office in Northampton is usually required once or twice a week!

The successful candidate will produce analysis to measure the effectiveness of all marketing activities, helping to shape future campaigns and ensure effective customer targeting.

They will interrogate data and trends to highlight areas of concern, and use customer data to drive sales and margin performance for the company.

Insights on marketing campaigns will be provided with recommendations for future initiatives.

Through effective people and priority management, ensure the smooth delivery of insight and campaign data.

Develop the customer dashboard shared across the business, aligning finance and marketing data.

Support the marketing team with campaign selections and BAU processes, following GDPR principles.

Research and apply new analytical techniques to enhance insight and personalization for customers.

Use SQL and Google Sheets for data delivery, with potential use of Python.

What you’ll need to know:

• Degree in a numerate subject
• Experience in a volume customer industry (e.g., retail)
• Budget management skills
• Proficiency with data software to interrogate information
• Experience presenting to multiple stakeholders
• Project management skills
• Knowledge of data structures, including data lakes
• Effective communication at all levels
• Excellent attention to detail
• Ability to interpret briefs and propositions

What can we offer you?

• Supportive training and development opportunities
• Hybrid working environment
• Benefits package including:
• Competitive bonus
• Contributory pension scheme
• Colleague discounts across Group businesses

A bit about us

As the UK's largest building materials distributor, Travis Perkins has been helping to build Britain for over 200 years.

With 5 businesses, 20,000 colleagues, and over 1,700 locations nationwide, we pride ourselves on having the best people and a great workplace. We work hard to deliver results and have fun along the way!