Senior Marketing Analyst

Gumtree & Motors; Greater London; Remote; GBP 40,000 - 70,000; Full time

Job summary

An exciting opportunity awaits as a Senior Marketing Analyst in a dynamic and innovative company. You'll play a pivotal role in shaping marketing strategies by defining key metrics and KPIs, ensuring alignment with business objectives. Your expertise in data storytelling will help translate complex analytics into actionable insights, driving impactful decision-making. Collaborate with cross-functional teams while enjoying a supportive and flexible work environment. This role not only offers the chance to influence marketing performance but also promises a fulfilling career path in a company committed to your growth and well-being.

Benefits

Competitive Pay

Discretionary Bonus

Pension Scheme (up to 9% Employer Contribution)

Employee recognition scheme

25 days holiday per year

Generous Family Friendly Leave

Private Healthcare Insurance

Private Dental insurance cover

Online private GP service

Free food and beverage in office locations

Qualifications

• Proven experience in marketing analytics and performance measurement.
• Expertise in statistical analysis and reporting tools.

Responsibilities

• Define and track KPIs for marketing activities to align with business goals.
• Build and maintain reports and dashboards for performance tracking.

Skills

Marketing Analytics

Statistical Analysis

Data Modeling

SQL

Google Analytics

BigQuery

Advanced Excel

Incrementality Testing

A/B Testing

Media Mixed Modelling

Dashboard Building

Looker Studio

Power BI

Communication Skills

Collaboration Skills

Education

5+ years experience in Marketing Analytics

Tools

SQL

Google Analytics

BigQuery

Excel

Looker Studio

Power BI

Job description

At MOTORS, we like to say that we know MOTORS!

Millions of people come to us every month to find their next car, because we keep the car search process simple. We have hundreds of thousands of used cars listed for sale by dealers nationwide, and guides, advice, tips and reviews to help buyers find the right one.

We don't just help consumers, though. For our dealer partners, we offer a unique advertising ecosystem that allows them to get their cars seen by buyers across some of the UK’s biggest car search sites: MOTORS, Cazoo, eBay, Gumtree and Parkers.

In 2024 Cazoo became part of the MOTORS family when we purchased the brand and launched the Cazoo app. So, it’s an incredibly exciting time for Cazoo as we look to transform one of the UK’s most well-known automotive brands into one of its leading automotive marketplaces.

MOTORS is also the proud sponsor of The British Motor Show and the Official Automotive Marketplace partner of Premier League club Brentford FC.

Contract Type: Permanent

Location: Remote

Role Overview:

As the Senior Marketing Analyst, you will play a critical role in defining, structuring, and measuring marketing metrics and KPIs to ensure that all marketing initiatives are aligned with business goals. You will support the B2C and B2B marketing team across Motors.co.uk and Cazoo.co.uk (plus Cazoo app) building and maintaining reports and dashboards and turning data into compelling stories & actionable insights to get buy-in from the most senior stakeholders. You will also lead on incrementality testing, Media Mixed Modelling (MMM), and A/B test reporting, as well as support the Marketing Director to develop channel level budgets.

Key Responsibilities:

• Defining and Structuring Metrics & KPIs: Define, structure, and track the key metrics and KPIs for all marketing activities across B2C and B2B, ensuring alignment with business objectives and delivering actionable insights.
• Reporting & Dashboards: Build and maintain comprehensive reports and dashboards that track marketing performance, providing real-time data visualisation to internal teams and key stakeholders.
• Measuring and Modelling Marketing Activities: Measure the effectiveness of marketing campaigns and initiatives to provide insights for future marketing planning.
• Data Storytelling: Translate complex data into clear, compelling stories & present these to senior stakeholders, internal teams and external agencies to enable better decision-making.
• Incrementality Testing & MMM: Lead incrementality testing and Media Mixed Modelling (MMM) to assess the impact of marketing activities across different channels. Report on A/B tests, optimising marketing tactics based on data-driven outcomes.
• Support Marketing Teams: Provide analytical support to all marketing teams (B2C and B2B) by answering measurement-related questions, analysing campaign results, and offering actionable recommendations to enhance future marketing strategies.
• Budget Planning Support: Assist with budget planning and allocation, using data to inform decisions about marketing spend and channel investments, ensuring optimal ROI.
• Collaboration with Analysts Across the Organisation: Collaborate with other analysts within the organisation to ensure consistency and quality of data analysis, share insights, and align measurement practices across departments.

Key Skills & Experience:

• Proven experience in marketing analytics, with a deep understanding of how to measure and optimise marketing performance across different channels.
• Expertise in statistical analysis, data modeling, and reporting tools, such as SQL, Google Analytics, BigQuery and advanced Excel.
• Hands-on experience with incrementality testing, and A/B testing. Experience in using MMM tools (Media Mixed Modelling) and setting these up in an organisation.
• Strong storytelling skills, with the ability to confidently present complex data in a clear, actionable format to both technical and non-technical stakeholders.
• Strong experience of building and maintaining dashboards and reports, using tools like Looker Studio, Power BI, or similar platforms.
• Excellent communication and collaboration skills, with a proven ability to work cross-functionally with other departments & analysts.
• Experience working in both B2C and B2B environments is highly desirable.

Desired Qualifications:

• 5+ years experience Marketing Analyst experience.

At MOTORS, we’re fearlessly committed to helping car buyers and dealers save time, money, and energy. If you’re ready to challenge the status quo, give it your all, and come out smiling, you’ll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?

Please note that calls with the Talent Acquisition team will be scheduled to take place across W/C 6th January.

Perks & Benefits

We offer a supportive, flexible, and growth-focused workplace. At Motors you will have a healthy work-life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well-being is a priority.

Financial reward

• Competitive Pay
• Discretionary Bonus
• Pension Scheme (up to 9% Employer Contribution)
• Employee recognition scheme with great financial prizes ££

Work-life balance

• 25 days holiday per year growing with length of service
• Hybrid and UK Remote working depending on role
• Generous Family Friendly Leave
• Free counseling and support (for when you might need it)

Health & Insurance

• Private Healthcare Insurance
• Private Dental insurance cover & Cashback.
• Online private GP service.
• Generous sick pay support
• Life assurance policy (x4 Life Assurance)

Other

• Social & Inclusion Calendar - packed with events.
• Free food and beverage in our office locations

Diversity & Inclusion at Motors

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.

We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That’s why we’re committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!