Senior Marketing Analyst

Travis Perkins; Coventry; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in building materials distribution, Travis Perkins is recruiting a Senior Marketing Analyst to manage data analytics for marketing campaigns. The hybrid role involves producing analyses to influence customer targeting, and requires a numerate degree, strong communication skills, and experience in budget management.

Benefits

Support through training and development opportunities

Hybrid working environment

Competitive bonus

Contributory pension scheme

Colleague discount across Group businesses

Qualifications

• Degree in a numerate subject.
• Experience with volume customer data.
• Knowledge of data structures like data lakes.

Responsibilities

• Manage the data analytics team for insights delivery.
• Analyze marketing effectiveness and shape future campaigns.
• Develop and maintain the customer dashboard.

Skills

Data analysis

Project management

Effective communication

Attention to detail

Stakeholder presentation

Education

Degree in a numerate subject

Tools

SQL

Google Sheets

Python

Job description

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Are you a strategic thinker, confident in challenging the status quo and able to demonstrate your ability to read and translate marketing data?

If so, Travis Perkins is currently recruiting for a Senior Marketing Analyst.

This role will be to manage and coordinate the work of the data analytics team to deliver insight and campaign data to the marketing & digital team, and customer KPI metrics to the wider business.

This role is hybrid, so travel to our Travis Perkins head office in Northampton is usually required once or twice a week!

The successful candidate will produce analysis to measure the effectiveness of all marketing activities, help shape future campaigns, and ensure effective customer targeting.

To interrogate data and trends to highlight areas of concern; use customer data to drive sales and margin performance for the company.

To provide insights on all marketing campaigns and make recommendations for future campaigns.

Through effective people and priority management, ensure the smooth delivery of insights and campaign data.

To continue developing the customer dashboard to be shared across the business, ensuring alignment of finance and marketing data.

Support the marketing team with campaign selections and BAU processes, following GDPR principles.

Research and apply new analytical techniques to provide further insights and personalization for customers.

Use SQL and Google Sheets for work delivery, with potential use of Python.

What you’ll need to know:

• Degree in a numerate subject
• Experience in an industry dealing with volume customers (e.g., retail)
• Budget management
• Ability to use data software to interrogate information
• Presenting to multiple stakeholders
• Project management
• Knowledge of data structures like data lakes
• Effective communication at all levels
• Excellent attention to detail
• Ability to interpret briefs and propositions

What can we offer you?

• Support through training and development opportunities
• Hybrid working environment
• Benefits package including:
• Competitive bonus
• Contributory pension scheme
• Colleague discount across Group businesses

A bit about us

As the UK's largest distributor of building materials, Travis Perkins has been helping to build Britain for over 200 years.

With 5 businesses, 20,000 colleagues, and over 1,700 branches, stores, and sites nationwide, we believe we have the best people and the best workplace. Everyone works hard together to deliver results and enjoys the journey!