Senior Analyst, Marketing

Ralph Lauren; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Ralph Lauren is seeking a proactive Analyst for its European Omni-Channel Strategy & Planning team. This role involves strategic financial analysis, interpreting performance data to enhance marketing efficiency within luxury retail. The ideal candidate is analytical, detail-oriented, and proficient with data tools, contributing to decision-making processes across the team.

Qualifications

• Advanced proficiency in Microsoft Excel and PowerPoint required.
• Experience with SQL, Adobe Analytics, BI or Tableau a plus.
• Strong attention to detail, quality and accuracy imperative.

Responsibilities

• Drive performance and efficiency between Marketing (Clienteling) and Retail Business.
• Conduct forecasting and budgeting for fiscal, quarterly and monthly.
• Partnering with teams to maximize ROI on marketing activity.

Skills

Analytical thinking

Microsoft Excel

Communication

Creativity

Attention to detail

Tools

SQL

Adobe Analytics

BI

Tableau

Job description

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Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Ralph Lauren is looking for a passionate and highly motivated individual to join the European Omni-Channel Strategy & Planning team, sitting within the broader European Omni-Channel Marketing team. The successful candidate will be responsible for planning and the strategic financial analysis of Clienteling within EMEA. The successful Analyst will explore performance data to identify key insights and opportunities to accelerate the business. This position will suit a highly numerate person who is excited about deep diving into complex datasets to provide actionable recommendations. The role will work closely with other teams within the Marketing department, as well as key functions in the wider business, such as Retail Planning and Finance.

Essential Duties & Responsibilities
Drive performance and efficiency between Marketing (Clienteling) and Retail Business. · Fiscal, Quarterly and Monthly forecasting and budgeting. · Weekly calls with relevant Regional Leads and Store Managers deep diving into performance and future opportunities. · Risks and Opportunities scenario modelling to maximise sales and margin. · Monthly forecast calls with Regional Leads. · Provide retail team reports (by Sales Associate) reflecting relevant levels and targets per store/SA. Strategic Planning · Partnering with the Clienteling and CIX teams to maximise ROI on marketing activity within the channel. · Support CRM and Clienteling team on Outreach strategy to maximise return per outreach efficiency.

Experience, Skills & Knowledge
· Analytically minded with creative flair and interest in luxury retail · Keenness to learn and to innovate; self-motivated with a can-do attitude. · Ability to work to strict deadlines · Ability to handle multiple projects in a fast-paced environment. · Advanced proficiency in Microsoft Excel and PowerPoint required · Experience with SQL, Adobe Analytics, BI or Tableau a plus · Strategic Analytical thinking · Comfortable manipulating large amounts of data · Ability to learn new processes and systems quickly · Strong attention to detail, quality and accuracy imperative · Excellent communication skills; ability to present clear recommendations to multiple levels of management