Senior Marketing Analyst

Travis Perkins; Northampton; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Travis Perkins is seeking a Senior Marketing Analyst to lead data analytics and campaign insights in a hybrid working environment. The successful candidate will manage data analysis for marketing initiatives, ensuring effective customer targeting and collaborating across teams to optimize performance.

Benefits

Supportive training and development opportunities

Hybrid working environment

Competitive bonus

Contributory pension scheme

Colleague discounts across Group businesses

Qualifications

• Experience in a volume customer industry (e.g., retail).
• Budget management skills and expertise in data software.
• Ability to present to multiple stakeholders and interpret briefs.

Responsibilities

• Manage and coordinate the data analytics team to deliver insights.
• Produce analysis to measure marketing effectiveness.
• Develop the customer dashboard shared across the business.

Skills

Analytical skills

Data interpretation

Communication

Attention to detail

Project management

Education

Degree in a numerate subject

Tools

SQL

Google Sheets

Python

Job description

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Are you a strategic thinker, confident in challenging the status quo and able to demonstrate your ability to read and translate marketing data?

If so, Travis Perkins is currently recruiting for a Senior Marketing Analyst.

This role will be to manage and coordinate the work of the data analytics team to deliver insight and campaign data to the marketing & digital team, and customer KPI metrics to the wider business.

This role is hybrid, so travel to our Travis Perkins head office in Northampton is usually required once or twice a week!

The successful candidate will produce analysis to measure the effectiveness of all marketing activities, helping to shape future campaigns and ensure effective customer targeting.

Responsibilities include interrogating data and trends to highlight areas of concern, using customer data to drive sales and margin performance, and providing insights on marketing campaigns with recommendations for future initiatives.

Ensure smooth delivery of insights and campaign data through effective people and priority management.

Develop the customer dashboard shared across the business, aligning finance and marketing data.

Support the marketing team with campaign selections and BAU processes, following GDPR principles.

Research and apply new analytical techniques for deeper insights and personalization.

Utilize SQL and Google Sheets for work delivery, with potential use of Python.

Requirements:

• Degree in a numerate subject
• Experience in a volume customer industry (e.g., retail)
• Budget management skills
• Proficiency with data software for interrogation
• Experience presenting to multiple stakeholders
• Project management skills
• Knowledge of data structures like data lakes
• Effective communication at all levels
• Excellent attention to detail
• Ability to interpret briefs

What we offer:

• Supportive training and development opportunities
• Hybrid working environment
• Competitive bonus
• Contributory pension scheme
• Colleague discounts across Group businesses

About us:

As the UK's largest distributor of building materials, Travis Perkins has been building Britain for over 200 years. With 5 businesses, 20,000 colleagues, and over 1,700 sites nationwide, we pride ourselves on having the best people and a great workplace culture. We work hard, deliver results, and have fun along the way!