Senior Marketing Analyst

Travis Perkins; Cambridge; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Travis Perkins is seeking a Senior Marketing Analyst to lead data analytics, providing insights that shape future marketing campaigns. The role involves collaboration with marketing and finance, requiring strong analytical and communication skills within a hybrid working environment.

Benefits

Competitive bonus

Contributory pension scheme

Colleague discounts across Group businesses

Qualifications

• Degree in a numerate subject required.
• Experience in dealing with volume customers, e.g., retail.
• Proficiency in SQL and Google Sheets.

Responsibilities

• Manage data analytics team to deliver insights and campaign data.
• Produce analysis to measure marketing effectiveness.
• Enhance customer dashboard aligning finance and marketing data.

Skills

Analytical skills

SQL

Communication

Project management

Attention to detail

Education

Degree in a numerate subject

Tools

Google Sheets

Python

Job description

Social network you want to login/join with:

Are you a strategic thinker, confident in challenging the status quo and able to demonstrate your ability to read and translate marketing data?

If so, Travis Perkins is currently recruiting for a Senior Marketing Analyst.

This role involves managing and coordinating the data analytics team to deliver insights and campaign data to the marketing & digital team, as well as customer KPI metrics to the wider business.

This role is hybrid, with travel to our Travis Perkins head office in Northampton usually required once or twice a week.

The successful candidate will produce analysis to measure the effectiveness of marketing activities, helping shape future campaigns and enhance customer targeting.

Responsibilities include interrogating data and trends to identify concerns, using customer data to drive sales and margins, providing insights on marketing campaigns, and making recommendations for improvements.

Effective management of people and priorities will ensure smooth delivery of insights and campaign data.

Further development of the customer dashboard to be shared across the business, aligning finance and marketing data, is also expected.

You will support the marketing team with campaign selection and BAU processes, following GDPR principles.

Research and apply new analytical techniques to enhance insights and personalization for customers.

Proficiency in SQL and Google Sheets is required, with some knowledge of Python being beneficial.

What you’ll need to know:

• Degree in a numerate subject
• Experience in an industry dealing with volume customers (e.g., retail)
• Budget management skills
• Ability to use data software for analysis
• Experience presenting to stakeholders
• Project management skills
• Understanding of data structures like data lakes
• Effective communication at all levels
• Excellent attention to detail
• Ability to interpret briefs and propositions

What can we offer you?

Supportive training and development opportunities, with room to learn and grow within the Travis Perkins Group.

Hybrid working environment.

Benefits include:

• Competitive bonus
• Contributory pension scheme
• Colleague discounts across Group businesses

A bit about us

As the UK's largest distributor of building materials, Travis Perkins has been helping to build Britain for over 200 years.

With 5 businesses, 20,000 colleagues, and over 1,700 locations nationwide, we believe we have the best people and the best workplace. We work hard to deliver results and have fun along the way!