Senior Marketing Analyst

Travis Perkins; Rugby; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Travis Perkins is looking for a Senior Marketing Analyst to lead their data analytics team and provide valuable insights to improve marketing campaigns and customer targeting. This hybrid role involves working closely with both the marketing team and wider business stakeholders, balancing strategic analysis with practical implementation. Suitable candidates should have a keen eye for data, excellent communication skills, and experience in customer-focused industries. Join us and help shape the future of marketing in the building materials sector.

Benefits

Supportive training and development opportunities

Hybrid working environment

Competitive bonus

Contributory pension scheme

Colleague discounts across Group businesses

Qualifications

• Degree in a numerate subject required.
• Experience in high-volume customer industry such as retail.
• Proficiency in data interrogation software is essential.

Responsibilities

• Analyze marketing effectiveness and shape future campaigns.
• Manage data analytics team for insights delivery.
• Develop a customer dashboard for business alignment.

Skills

Budget management

Stakeholder presentation

Data interrogation software

Project management

Effective communication

Attention to detail

Education

Degree in a numerate subject

Job description

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Are you a strategic thinker, confident in challenging the status quo and able to demonstrate your ability to read and translate marketing data?

If so, Travis Perkins is currently recruiting for a Senior Marketing Analyst.

This role involves managing and coordinating the data analytics team to deliver insights and campaign data to the marketing & digital team, as well as customer KPI metrics to the wider business.

This role offers hybrid working, with travel to our Travis Perkins head office in Northampton typically required once or twice a week.

The successful candidate will analyze the effectiveness of marketing activities, helping shape future campaigns and improve customer targeting.

Responsibilities include interrogating data and trends to identify concerns, using customer data to enhance sales and margins, providing insights and recommendations for campaigns, and managing the delivery of insights and campaign data.

Further, the role involves developing a customer dashboard shared across the business, ensuring alignment of finance and marketing data, supporting campaign selection and BAU processes while following GDPR principles, researching new analytical techniques for deeper insights and personalization, and using SQL, Google Sheets, and potentially Python for data analysis.

Minimum requirements include:

• A degree in a numerate subject
• Experience in a high-volume customer industry (e.g., retail)
• Budget management skills
• Proficiency in data interrogation software
• Stakeholder presentation skills
• Project management experience
• Knowledge of data structures such as data lakes
• Effective communication skills at all levels
• Exceptional attention to detail
• Ability to interpret briefs and propositions

What we offer:

• Supportive training and development opportunities
• Hybrid working environment
• Competitive bonus
• Contributory pension scheme
• Colleague discounts across Group businesses

About us:

As the UK's largest distributor of building materials, Travis Perkins has been building Britain for over 200 years. With 5 businesses, 20,000 colleagues, and over 1,700 locations nationwide, we pride ourselves on our people and our work environment. We work hard to deliver results and enjoy our journey together!