Senior Learner Marketing & Recruitment Lead

Imperial Enterprise; England; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

43 days’ annual leave

Generous pension schemes

Flexible working policy

On-site leisure facilities

Cycle-to-work scheme

Season ticket loan

Job summary

Imperial Lifelong Learning is seeking a Learner Marketing and Recruitment Manager to lead marketing and learner acquisition across a growing portfolio of programmes. You will shape programme positioning, plan integrated campaigns and optimise the learner journey from enquiry to enrolment.

Join a dynamic team at a world‑leading institution. You will manage campaigns, drive conversions and collaborate with content, digital and admissions colleagues to deliver an excellent prospective learner

Qualifications

• Experience developing and delivering integrated marketing campaigns that drive audience engagement, lead generation or learner recruitment.
• Strong understanding of marketing strategy, campaign planning and audience segmentation.
• Experience using market insight, digital analytics and performance data to optimise campaigns and improve conversion.
• Excellent communication and stakeholder management skills with the ability to influence colleagues across multiple teams.
• Experience managing multiple projects and competing priorities within a complex organisation.
• Experience of learner recruitment, admissions, customer acquisition or sales conversion would be advantageous, but an aptitude and willingness to develop in this area is equally valued.
• Experience within Higher Education, Executive Education or professional learning is desirable.

Responsibilities

• Lead marketing, learner acquisition and recruitment activity across a portfolio of Lifelong Learning programmes.
• Develop programme marketing plans and deliver integrated multi-channel campaigns to drive awareness, enquiries, applications and enrolments.
• Support programme positioning, value proposition development and go-to-market planning for new and existing programmes.
• Plan and deliver learner engagement activity including webinars, information sessions, email campaigns and recruitment events.
• Use market insight, audience research and campaign performance data to optimise marketing activity, learner conversion and programme growth.
• Partner with academic and professional services colleagues to align marketing and recruitment activity with programme priorities and learner needs.

Skills

Marketing strategy

Campaign planning

Audience segmentation

Stakeholder management

Project management

Analytics

Job description

Imperial Lifelong Learning is seeking a Learner Marketing and Recruitment Manager to lead marketing and learner acquisition across a growing portfolio of programmes. You will shape programme positioning, plan integrated campaigns and optimise the learner journey from enquiry to enrolment.

Join a dynamic team at a world‑leading institution. You will manage campaigns, drive conversions and collaborate with content, digital and admissions colleagues to deliver an excellent prospective learner