Marketing & Campaigns Manager

Havant & South Downs College; Tudhoe; Sur place; GBP 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Training & qualifications

Pension scheme

Generous annual leave

Staff discounts

Résumé du poste

Havant & South Downs College is seeking an experienced Marketing & Campaigns Manager to translate strategy into effective plans and lead campaigns across channels. You will manage a team, oversee events and recruitment support, and ensure a high quality brand experience.

The role emphasises data-driven decision making, budgeting, stakeholder management and driving continuous improvements in marketing performance.

Qualifications

• Degree in a relevant subject and/or a professional marketing qualification (CIM or IDM) or significant equivalent experience.
• Experience delivering integrated marketing campaigns across multiple channels.
• Experience managing and developing staff with performance management responsibilities.
• Experience analysing campaign performance and using data to inform decisions.
• Experience managing marketing budgets and resources.
• Strong stakeholder management and communication skills.
• Excellent organisation and project management with multiple deadlines.

Responsabilités

• Lead the planning, coordination and delivery of integrated marketing campaigns, events and promotions.
• Manage and develop the Marketing & Campaigns team and oversee workload and performance.
• Translate strategic objectives into clear marketing plans with budgets, timelines and measures.
• Monitor campaign performance and provide actionable recommendations for ROI.
• Collaborate with Admissions and curriculum teams to support recruitment objectives.
• Oversee campaign budgets, POs and resources to maximise impact.

Connaissances

People management

Campaign delivery

Budget management

Data-driven decision making

Stakeholder management

Project planning

Brand consistency

Formation

Degree in marketing or related field

CIM or IDM qualification (desirable)

Description du poste

Reporting to the Director of Marketing & Admissions, you will translate strategic priorities into effective operational marketing plans, ensuring campaigns are delivered on time, on budget and achieve measurable results. You will lead and develop a team of marketing professionals, oversee marketing support for events and recruitment activities, and champion a consistent, high-quality brand experience across every channel and customer touchpoint. This is an exciting opportunity for a proactive marketing leader who combines strong people management skills with a passion for campaign delivery, continuous improvement and data-driven decision making. Responsibilities You will be responsible for:

• Lead the operational planning, coordination and delivery of integrated marketing campaigns, events and promotional activities across the College.
• Manage, motivate and develop the Marketing & Campaigns team, including workload planning, performance management and professional development.
• Translate strategic objectives into effective marketing plans with clear goals, budgets, timelines and performance measures.
• Monitor campaign performance, analyse results and provide actionable recommendations to maximise return on investment and continuous improvement.
• Work closely with Admissions, curriculum teams and wider stakeholders to enhance the customer journey and support recruitment objectives.
• Manage campaign budgets, purchase orders and resources effectively.We are looking for an ambitious and experienced Marketing & Campaigns Manager to lead the delivery of integrated marketing campaigns that support student recruitment, brand awareness and engagement across our colleges., Degree in a relevant subject and/or a professional marketing qualification (such as CIM or IDM), or significant equivalent experience.
• Experience delivering successful integrated marketing campaigns across multiple channels.
• Experience managing and developing staff, including performance management responsibilities.
• Experience analysing campaign performance, reporting on insights and using data to inform decision making.
• Experience managing marketing budgets and resources.
• Strong stakeholder management, communication and relationship-building skills.
• Excellent organisation, project management and prioritisation skills, with the ability to manage multiple deadlines.
• A proactive, innovative and solutions-focused approach to work.
• Ability to travel between locations and hold a full driving licence with access to a vehicle.

Desirable

• Experience working within the Further Education or Higher Education sector.

Personal Qualities

• Creative thinker with a strong customer focus.
• Confident leader who can inspire and develop others.
• Data-driven and commercially aware.
• Adaptable, resilient and comfortable working in a fast-paced environment.
• Passionate about delivering exceptional campaigns and customer experiences.

In return, you will receive:

• Invest in Your Growth: Access a wide range of training, in-house coaching, workshops, and funding for qualifications. Opportunities for funded research, with potential international travel.
• Generous Pension Plans: Benefit from either the Local Government Pension Scheme or Teachers' Pension Scheme.
• Ample Time Off: Enjoy a generous annual leave package to maintain a healthy work-life balance.
• Exclusive Discounts: Get an NUS TOTUM card, offering discounts with hundreds of retailers.