Senior Insight Analyst - Drive Retention & Growth

RAC; Bradley Stoke; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Colleague Share Scheme (Owning It!

RAC Ultimate Breakdown Service fromDay

Car salary sacrifice scheme (EV option

25 days annual leave + BH

Pension with matched contributions

Life assurance up to 4x salary

24/7 confidential support service

Orange Savings discounts

Job summary

Join the RAC as a Senior Insight Analyst in our Retention team. You’ll use customer, digital and commercial data to uncover churn opportunities and improve engagement across the lifecycle. Lead insight activity and translate complex analysis into actionable recommendations for stakeholders.

Location is hybrid with Tue/Wed in the Bradley Stoke, Bristol Office; salary aligns with market plus an annual bonus. You’ll benefit from a colleague share scheme, pension, and wellbeing resources as part of

Qualifications

• Strong experience working within an analytics, insight or commercially focused data role.
• Strong analytical capability with the confidence to interrogate complex datasets.
• Good SQL skills and experience using data to answer commercial and customer questions.
• Experience analysing customer behaviour, journeys, retention or marketing performance.
• Ability to translate complex analysis into clear, meaningful business stories.
• Strong stakeholder management and communication skills.
• Commercial awareness and the ability to connect analysis to wider business performance.
• Confidence managing changing priorities and delivering high-quality work to tight deadlines.
• A proactive, curious approach with the ability to identify opportunities rather than simply respond to requests.
• Experience within a fast-paced consumer, subscription, membership or similarly customer-focused business is required.

Responsibilities

• Deliver insight and analysis that supports customer retention, engagement and commercial performance.
• Analyse customer behaviour and retention performance to identify trends, risks and opportunities.
• Explore churn and customer lifecycle data to identify opportunities to improve engagement and value.
• Analyse digital, CRM and customer journey performance to uncover areas for improvement.
• Turn complex analysis into clear, actionable recommendations for stakeholders.
• Work closely with Marketing, Retention and other teams to support data-driven decision-making.
• Lead analytical deep-dives into emerging business questions and opportunities.
• Challenge assumptions and use evidence to influence decisions.
• Help measure the effectiveness of retention activity and customer initiatives.
• Identify opportunities to improve reporting, insight and analytical approaches.

Skills

SQL

Analytics

Stakeholder mgmt

Commercial awareness

Data storytelling

Customer retention

Communication

Fast-paced environment

Tools

CRM systems

Job description

Join the RAC as a Senior Insight Analyst in our Retention team. You’ll use customer, digital and commercial data to uncover churn opportunities and improve engagement across the lifecycle. Lead insight activity and translate complex analysis into actionable recommendations for stakeholders.

Location is hybrid with Tue/Wed in the Bradley Stoke, Bristol Office; salary aligns with market plus an annual bonus. You’ll benefit from a colleague share scheme, pension, and wellbeing resources as part of