Senior GTM Enablement Lead — Engineering Solutions

Elsevier; City Of London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Elsevier in the United Kingdom (UK) or Netherlands (NL) seeks a Senior Manager to drive GTM enablement for Engineering solutions. You will coordinate across product, sales, marketing and customer success to position offerings, enable revenue teams, and scale adoption in academia and research environments.

You will lead planning and execution of GTM strategies, refine product positioning, and push for market expansion while building scalable playbooks and cross-functional processes to improve

Qualifications

• Experience in Go-To-Market strategy or product marketing.
• Experience with scientific research or research environments is beneficial.
• Strong ability to work cross-functionally and communicate clearly.

Responsibilities

• Develop and execute comprehensive GTM strategies for Engineering Solutions into the A&G segment.
• Refine product positioning and revenue enablement plans across pre- to post-sales.
• Support adoption of new innovations, driving market growth and scalability.
• Identify opportunities for market expansion to drive business growth.
• Create GTM playbooks and frameworks to optimise market execution.
• Collaborate with product, sales, marketing and customer success on strategic initiatives.
• Conduct market research, competitive analysis, and gather customer insights.
• Analyse performance metrics and optimise GTM strategies from findings.

Skills

GTM strategy

Product marketing

Cross-functional

Market research

Competitive analysis

Project management

Engineering knowledge

Job description

Elsevier in the United Kingdom (UK) or Netherlands (NL) seeks a Senior Manager to drive GTM enablement for Engineering solutions. You will coordinate across product, sales, marketing and customer success to position offerings, enable revenue teams, and scale adoption in academia and research environments.

You will lead planning and execution of GTM strategies, refine product positioning, and push for market expansion while building scalable playbooks and cross-functional processes to improve