Senior Global Trade & Consumer Marketing Manager

BARBOUR; Jarrow; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global lifestyle brand in Jarrow is seeking a Senior Global Trade & Consumer Marketing Manager to lead marketing strategy, manage retail and wholesale teams, and drive brand excellence. The successful candidate will have extensive marketing experience within the lifestyle sector and will work closely with teams worldwide to implement a go-to-market strategy, ensuring alignment with commercial objectives. This full-time position requires substantial interaction with global and local teams.

Benefits

Discretionary Company bonus

Staff discount

Healthcare cash plan

25 days holiday

Free onsite parking

Qualifications

• Extensive experience in marketing for a lifestyle brand.
• Proven track record in delivering global marketing plans.
• Experience managing teams across various functions.

Responsibilities

• Lead development and execution of global marketing plans.
• Coordinate with local marketing teams for implementation.
• Manage a team of Marketing Managers across various product lines.

Skills

Leadership

Brand building

Commercial acumen

Time management

Relationship building

Education

Degree level education

Marketing qualification

Tools

Microsoft Office

Digital marketing tools

Job description

Company Description

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour's wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re‑waxing and repairs (first introduced in 1921) and Barbour Re‑Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Position Overview

We are currently recruiting for a Senior Global Trade & Consumer Marketing Manager to join our Global Marketing team on a temporary Maternity Cover basis, based at Barbour House, South Shields. The Snr Global Trade & Consumer Marketing Manager will lead the development and execution of the global go‑to‑market plan. This role combines wholesale & retail marketing, and a 360° thought leadership of activating brand and commercial marketing at every stage of the consumer journey for a strongly integrated, go‑to‑market plan.

The goal is for this individual to align global and local activations with the central marketing, product and commercial functions, and work closely with local marketing teams to build and guide the implementation of locally relevant plans across the calendar to drive growth across our key global markets (EMEA, APAC & North America).

A critical leadership within the global marketing organisation, one that is empowered to lead the central sell‑in and sell‑out team, working in close partnership with our wider marketing & product functions, regional marketing and commercial teams to deliver high‑impact results across our B2B and B2; directly contributing to the business success of our 5‑year global strategy.

Essential Duties and Responsibilities

Leadership

• Lead co‑ordination and alignment across Marketing departments of seasonal marketing plans.
• Lead the global retail and wholesale teams to build an ecosystem of assets and retail marketing tools to drive sell‑through.
• Develop strong relationships with global market teams and support with planning, implementation and reviewing key partner plans.
• Manage and inspire a team of 3 x Marketing Managers, and their teams, across B2B, B2C and Wax for Life product & services, supporting their performance against business objectives as well as personal development plans.

Retail Brand Marketing Excellence

• Driving brand excellence across retail & e‑commerce across the customer journey
• Understand ever‑changing wholesale & DTC needs and continually feed into central teams for development of assets required for implementation.
• Work with appropriate internal and external agency teams to achieve world‑class levels of execution
• Support markets in implementing, monitoring, reporting and driving achievement of the 5‑year plan

Go‑To‑Market

• Manage delivery of all central Marketing Assets, Global Commercial Calendar and Sales Tools, across B2B and B2C, in line with consumer brand strategy and global market needs.
• Support key global markets' development with strategic wholesale partners seasonal marketing plans.
• Deliver the consumer marketing calendar globally, and support with local activity development; deliver content required across Wholesale, E‑commerce & Retail to implement the calendar.
• Support development and implementation of the Barbour way of selling at B2B.
• Continuous development of digital B2B sell‑in process, including integration of internal systems and digital showrooms.
• Support Global Director of Trade Marketing in delivery of seasonal global launches
• Deliver Global Seasonal Guidelines for consistency across implementation
• Develop and deliver all global sales tools including B2B NuOrder site for all relevant markets with localisations, Sell‑in/Marketing packs and videos.
• Work with collaboration and licensing partners to deliver global marketing plans.
• Manage trade marketing budget, optimising efficiencies, maximising funds and measuring ROI.
• Support Director of Global Trade Marketing in cross‑departmental business critical projects, ensuring 'joining of the dots' between teams, cross‑dept communication and management of marketing input from all relevant functions.
• Drive the global development of the Barbour Wax for Life initiative, identifying the key growth opportunities in major markets and supporting the expansion of the services offered.
• Undertake any other reasonable activity, as may be required by senior management.

Skills and Experience

• Degree level education (essential requirement)
• Marketing qualification at degree or post graduate level (Desirable requirement)
• Working in a lead role within a marketing department
• Extensive Experience of similar organisations in a global marketplace, ideally clothing lifestyle brand
• Extensive experience in delivering commercially successful integrated global marketing plans across mature and emerging markets
• Strong grasp of brand building and strong commercial acumen.
• Appreciation of the need to always consider global market needs
• Experience of working with product across global markets, ideally lifestyle, is preferred
• Strong leadership identity and qualities, and ability to influence x‑functionally is a must
• Ideally there will be a track record of working both in local market as well as global teams
• Strong relationship builder, internally and externally
• Ability to present at an advanced level to gain ownership
• Ability to translate central brands strategies into effective local-market executions
• Recognised as a brand custodian, someone who wins hearts and minds of partners
• Highly organised, strong time management, prioritising and project delivery skills
• Resilient under pressure, able to remain calm, flexible, and solutions‑focused
• Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint) and digital tools/platforms
• Collaborative team player who is also self‑motivated and able to work independently
• Adaptable and open to change, with a positive, forward‑thinking approach
• Information Technology including: Outlook, PowerPoint, Word, Excel & Internet packages
• Extremely self‑motivated
• Drive new, flexible ways of working, improve/set new processes and think outside the box
• Ability to lead by example to motivate, generate commitment and enthusiasm from the rest of the team and supportive central departments
• Strong people manager with ability to work well under pressure, remain calm and demonstrate this style to others

Additional Information

• You will be required to be at HQ at least 4 days per week
• International travel will be expected, although not regular
• Driving license essential, to travel to and from the office

Benefits

• Discretionary Company bonus scheme
• Staff discount
• Staff shop
• Healthcare cash plan
• 25 days holiday as standard increasing with length of service plus bank holidays
• Free onsite parking
• Subsidised canteen

Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.