Senior Enterprise B2B Sales Lead — Smart Building Tech

Referment; Greater London; On-site; GBP 65,000 - 120,000; Full time

Job summary

Referment, a London-based smart-building technology company, seeks a senior B2B sales professional to own complex deals from qualification to close. You will manage multi-stakeholder conversations, craft tailored proposals and drive revenue with asset managers, M&E specifiers, contractors and developers.

Based in our London office, you will travel within the UK and internationally, maintain disciplined CRM data, forecast accurately, and collaborate with marketing and leadership on go-to-market

Qualifications

• 5+ years in B2B sales with a track record of closing large complex accounts.
• Experience selling to asset managers, M&E specifiers or contractors.
• Strong CRM discipline with HubSpot or similar platform.
• Willingness to travel within the UK and internationally.

Responsibilities

• Own the sales process from qualification and discovery through demonstrations, negotiation and close.
• Build durable relationships with asset managers, M&E consultants, contractors and developers.
• Navigate large multi-stakeholder accounts with long procurement cycles.
• Convert enquiries into qualified pipeline across the UK and overseas.
• Maintain CRM data, pipeline notes and forecasting using HubSpot and modern tools.
• Use AI for research, meeting preparation, outreach, call summaries and proposals.
• Use marketing and content support commercially and assess opportunities in related sectors.
• Support cross-border opportunities and travel regularly for customer meetings and sites.

Skills

B2B sales

Enterprise accounts

CRM discipline

Negotiation

AI-assisted research

Prospecting

Tools

HubSpot

LinkedIn Sales Navigator

Job description

Referment, a London-based smart-building technology company, seeks a senior B2B sales professional to own complex deals from qualification to close. You will manage multi-stakeholder conversations, craft tailored proposals and drive revenue with asset managers, M&E specifiers, contractors and developers.

Based in our London office, you will travel within the UK and internationally, maintain disciplined CRM data, forecast accurately, and collaborate with marketing and leadership on go-to-market