Senior Business Development Manager (DB5645E)

Referment; Greater London; On-site; GBP 65,000 - 120,000; Full time

Job summary

Referment, a London-based smart-building technology company, seeks a senior B2B sales professional to own complex deals from qualification to close. You will manage multi-stakeholder conversations, craft tailored proposals and drive revenue with asset managers, M&E specifiers, contractors and developers.

Based in our London office, you will travel within the UK and internationally, maintain disciplined CRM data, forecast accurately, and collaborate with marketing and leadership on go-to-market

Qualifications

• 5+ years in B2B sales with a track record of closing large complex accounts.
• Experience selling to asset managers, M&E specifiers or contractors.
• Strong CRM discipline with HubSpot or similar platform.
• Willingness to travel within the UK and internationally.

Responsibilities

• Own the sales process from qualification and discovery through demonstrations, negotiation and close.
• Build durable relationships with asset managers, M&E consultants, contractors and developers.
• Navigate large multi-stakeholder accounts with long procurement cycles.
• Convert enquiries into qualified pipeline across the UK and overseas.
• Maintain CRM data, pipeline notes and forecasting using HubSpot and modern tools.
• Use AI for research, meeting preparation, outreach, call summaries and proposals.
• Use marketing and content support commercially and assess opportunities in related sectors.
• Support cross-border opportunities and travel regularly for customer meetings and sites.

Skills

B2B sales

Enterprise accounts

CRM discipline

Negotiation

AI-assisted research

Prospecting

Tools

HubSpot

LinkedIn Sales Navigator

Job description

Referment is working with a smart-building technology company whose connected water-management platform helps organisations detect leaks, reduce waste and manage risk across property portfolios. Its buyers include asset managers, developers, building-services specialists, contractors, facilities providers, distributors and insurers in the UK and international markets.

This is an end-to-end commercial role for someone who can turn qualified interest into complex B2B revenue. You will run discovery, demonstrations, negotiation and contracting, while developing relationships with the people who specify and procure technology for buildings. You will work closely with senior leadership on go-to-market priorities and carry an individual revenue target.

The Role

• Own the sales process from qualification and discovery through demonstrations, commercial negotiation, contracting and close.
• Build durable relationships with asset managers, M&E consultants, contractors and developers, and help execute a specifier-led market strategy.
• Navigate large, multi-stakeholder accounts with longer procurement cycles and clear commercial governance.
• Convert enquiries from prospective customers, distributors, resellers and insurers into qualified pipeline across the UK and overseas.
• Maintain disciplined CRM data, pipeline notes and forecasting, using HubSpot and modern prospecting tools.
• Use AI for account research, meeting preparation, outreach, call summaries and proposals, and feed sales insight back into pipeline-generation activity.
• Use marketing and content support commercially and help assess opportunities in additional property and infrastructure sectors.
• Support cross-border opportunities and travel regularly for customer meetings and sites.

What We're Looking For

• At least five years in B2B sales or business development, with evidence of closing large and complex accounts.
• Direct experience selling to asset managers and/or M&E specifiers and contractors, with a strong understanding of how buildings are specified, procured and delivered.
• Confidence handling buying committees, long sales cycles, procurement and commercial negotiation.
• Strong CRM discipline and familiarity with HubSpot or a comparable platform, LinkedIn Sales Navigator and current sales tooling.
• Regular use of AI tools to improve research, preparation, communication and selling effectiveness.
• Clear written and verbal communication, sound commercial judgement and a self-directed working style.
• Able to work full-time from a London office and travel in the UK and internationally.

Experience selling smart-building, water, energy or sustainability technology, or selling into purpose-built student accommodation and build-to-rent customers, would be valuable. International sales exposure is also useful.

This could suit a senior business development manager or enterprise account executive who enjoys owning complex sales from first conversation through close and understands how technology is bought within the built environment.

#Referment