Senior Ecommerce Growth & Optimization Lead — Hybrid

Vertu Motors plc; York and North Yorkshire; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

25 days holiday

Rewards platform discounts

Preferential Service Rates

Colleague Purchase Scheme

Share Incentive Scheme

Pension

Enhanced Maternity and Paternity

Job summary

Vertu Motors plc in Gateshead is seeking a commercially focused Senior Ecommerce Marketing Manager to lead the performance and optimisation of our ecommerce platforms. You will combine strategic leadership with hands-on delivery to drive revenue growth, improve marketing effectiveness, and enhance the customer journey across our digital channels.

You’ll lead a talented team, collaborate with channel specialists and external partners, and own the full ecommerce performance strategy — from

Qualifications

• Experience in ecommerce marketing management.
• Strong knowledge of PPC, SEO, affiliates, CRM, and social channels.
• Experience leading teams to achieve commercial targets.
• Experience working with Shopify.

Responsibilities

• Own daily, weekly, and monthly KPIs including revenue, traffic, CVR, AOV, and order volume.
• Ensure ecommerce performance aligns with and delivers against commercial plans.
• Lead acquisition and retention strategies across PPC, SEO, affiliates, email, and paid social.
• Set priorities, manage budgets, and brief internal teams and agencies.
• Deliver seasonal and always-on campaigns that meet commercial objectives.
• Partner with UX and digital teams to enhance the user journey and improve conversion rates.
• Lead A/B testing and implement best practice optimisation initiatives.
• Oversee content strategy to support SEO growth.
• Work with product teams to ensure product mix and merchandising support business goals.
• Lead performance reporting and stakeholder updates.
• Use insights and data to identify opportunities and shape strategic decisions.
• Manage and optimise budgets to drive the best balance of efficiency and revenue.
• Lead, motivate, and develop a team of ecommerce and channel specialists.
• Foster collaboration across internal teams and external partners.

Skills

Ecommerce marketing management

PPC

SEO

Affiliates

CRM

Social channels

Team leadership

Shopify

Data-driven

Communication

Stakeholder management

Strategic leadership

Tools

Shopify

Job description

Vertu Motors plc in Gateshead is seeking a commercially focused Senior Ecommerce Marketing Manager to lead the performance and optimisation of our ecommerce platforms. You will combine strategic leadership with hands-on delivery to drive revenue growth, improve marketing effectiveness, and enhance the customer journey across our digital channels.

You’ll lead a talented team, collaborate with channel specialists and external partners, and own the full ecommerce performance strategy — from