Senior Ecommerce Marketing Manager

Vertu Motors plc; Gateshead; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

25 days holiday

Online rewards platform

Preferential Service Rates

Colleague Purchase Scheme

Share Incentive Scheme

Pension

Enhanced Maternity and Paternity

Job summary

Vertu Motors plc is seeking a commercially focused Senior Ecommerce Marketing Manager to lead performance and optimisation across our ecommerce platforms in a hybrid Gateshead environment. You will own the full ecommerce performance strategy—from acquisition and retention to onsite optimisation and product performance—while leading a team and coordinating with channel specialists and external partners.

The role requires extensive ecommerce marketing management experience, strong analytical

Qualifications

• Extensive experience in ecommerce marketing management.
• Strong knowledge of PPC, SEO, affiliates, CRM, and social channels.
• Proven experience leading teams to achieve commercial targets.
• Experience working with Shopify.
• Highly analytical with strong data decision‑making skills.
• Excellent communication and stakeholder management.
• Ability to balance strategic leadership with hands‑on delivery.

Responsibilities

• Own daily, weekly, and monthly KPIs including revenue, traffic, CVR, AOV, and order volume.
• Ensure ecommerce performance aligns with and delivers against commercial plans.
• Deliver seasonal and always‑on campaigns that meet commercial objectives.
• Partner with UX and digital teams to enhance the user journey and improve conversion rates.
• Lead A/B testing and implement best practice optimisation initiatives.
• Oversee content strategy to support SEO growth.
• Work with product teams to ensure product mix and merchandising support business goals.
• Lead performance reporting and stakeholder updates.
• Manage and optimise budgets to drive the best balance of efficiency and revenue.
• Lead, motivate, and develop a team of ecommerce and channel specialists.

Skills

Ecommerce marketing

PPC

SEO

Affiliates

CRM

Social channels

Shopify

Team leadership

Data analytics

Stakeholder mgmt

Tools

Shopify

Job description

Vertu Motors - Senior Ecommerce Marketing Manager

Location: Gateshead (Hybrid Working)

Department: Marketing

Salary: Up to £50,000

Here at Vertu Motors we are looking for a commercially focused Senior Ecommerce Marketing Manager to lead the performance and optimisation of our ecommerce platforms. In this high-impact role, you’ll combine strategic leadership with hands-on delivery to drive revenue growth, improve marketing effectiveness, and enhance the customer journey across our digital channels.

You’ll lead a talented team, collaborate with channel specialists and external partners, and own the full ecommerce performance strategy — from acquisition and retention to onsite optimisation and product performance.

What You’ll Be Doing

Performance Management

• Own daily, weekly, and monthly KPIs including revenue, traffic, CVR, AOV, and order volume.


• Ensure ecommerce performance aligns with and delivers against commercial plans.

Channel Strategy & Execution

• Lead acquisition and retention strategies across PPC, SEO, affiliates, email, and paid social.


• Set priorities, manage budgets, and brief internal teams and agencies.

Campaign Management

• Deliver seasonal and always-on campaigns that meet commercial objectives.

Website & Conversion Optimisation

• Partner with UX and digital teams to enhance the user journey and improve conversion rates.


• Lead A/B testing and implement best practice optimisation initiatives.

Content & Product Management

• Oversee content strategy to support SEO growth.


• Work with product teams to ensure product mix and merchandising support business goals.

Reporting & Insights

• Lead performance reporting and stakeholder updates.


• Use insights and data to identify opportunities and shape strategic decisions.

Budget Ownership

• Manage and optimise budgets to drive the best balance of efficiency and revenue.

Team Leadership

• Lead, motivate, and develop a team of ecommerce and channel specialists.


• Foster collaboration across internal teams and external partners.

What We’re Looking For

• Extensive experience in ecommerce marketing management.


• Strong knowledge of PPC, SEO, affiliates, CRM, and social channels.


• Proven experience leading teams to achieve commercial targets.


• Experience working with Shopify.


• Highly analytical with strong data decision‑making skills.


• Excellent communication and stakeholder management.


• Ability to balance strategic leadership with hands‑on delivery.

You’ll Work Closely With

• Operations


• Channel Marketing


• Technology


• External agencies and technology partners

Benefits

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service - plus bank holidays


• Access to our online rewards platform giving you cash back and discounts for multiple retailers


• Preferential Service Rates


• Colleague Purchase Scheme


• Share Incentive Scheme


• Pension


• Enhanced Maternity and Paternity

If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.