Website Experience Lead — Growth & Performance

Sytner; Reading; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Enhanced Holiday Entitlement 33 days

Career Development

Recognition of Long Service every 5

Discounted Car Schemes

High Street Discounts

Discounted Gym memberships

Cycle to work scheme

Voluntary/community day

Job summary

Sytner Group is seeking a proactive Website Manager to own and develop one of the UK’s largest automotive retail websites. You’ll shape the roadmap, manage content via a Headless CMS (Storyblok), and partner with Marketing, Business Systems and Engineering to drive performance and value.

You’ll translate business requirements into digital solutions, monitor SEO and analytics, and lead continuous improvement to enhance customer journeys and conversions across multiple sites and campaigns.

Qualifications

• Proven experience managing a large customer-facing commercial website.
• Experience using a Headless CMS, preferably Storyblok.
• Technically minded with a good understanding of APIs, integrations and modern website architecture.
• Experience working closely with Business Systems and Software Engineering teams.
• Strong understanding of website analytics, SEO and digital best practice.
• Excellent stakeholder management and communication skills.
• Strong organisational and project management skills.
• Commercially focused with the ability to prioritise work that delivers measurable business value.

Responsibilities

• Own the day-to-day management and performance of the Sytner website.
• Manage website content using a Headless CMS, preferably Storyblok.
• Deliver marketing campaigns, landing pages and website content updates.
• Work closely with Business Systems to define, prioritise and deliver new website functionality.
• Manage the website roadmap and coordinate releases.
• Monitor website performance, SEO, analytics and customer journeys.
• Identify opportunities to improve customer experience, engagement and conversion.
• Coordinate User Acceptance Testing (UAT) for new functionality.
• Manage relationships with third-party suppliers and digital partners.
• Ensure website content is accurate, engaging and aligned with brand standards.
• Champion continuous improvement through data, customer insight and innovation.

Skills

Large customer-facing website

Headless CMS (Storyblok)

APIs & integrations

Collaboration with Business Systems &/

SEO & analytics

Stakeholder management

Project management

Commercial focus & value delivery

Tools

Storyblok

Job description

Sytner Group is seeking a proactive Website Manager to own and develop one of the UK’s largest automotive retail websites. You’ll shape the roadmap, manage content via a Headless CMS (Storyblok), and partner with Marketing, Business Systems and Engineering to drive performance and value.

You’ll translate business requirements into digital solutions, monitor SEO and analytics, and lead continuous improvement to enhance customer journeys and conversions across multiple sites and campaigns.