Senior E‑Commerce Growth Lead, Prestige Beauty (D2C)

Advocate Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

The Advocate Group is seeking an experienced Senior E-commerce Manager to own D2C commercial performance for a portfolio of prestige beauty brands in a multi-brand, matrix environment. You will set the online growth agenda, coordinate cross-functional teams, and drive commercial priorities across D2C and retailer.com.

Ideally you will have hands-on Shopify experience, strong P&L discipline, and a consumer-first mindset to balance multiple brands while delivering strong trading performance in a

Qualifications

• Strong experience in e-commerce trading and P&L management.
• Experience within beauty, luxury, premium consumer or a similarly high-touch environment.
• Hands-on experience with D2C platforms, ideally Shopify, alongside CMS, merchandising and analytics tools.
• Strong understanding of conversion, AOV, traffic, stock and promotional performance.
• Comfortable working across CRM, Media, SEO and content, even where you don't directly own the budgets.
• Proven experience coordinating delivery across a matrix organisation.
• Strong stakeholder management and influencing skills.
• Confident challenging, negotiating and making commercial trade-offs.
• Commercially driven, highly collaborative and comfortable working at pace.
• A genuine consumer-first mindset, with the ability to balance multiple brands and priorities.
• Experience of managing people

Responsibilities

• Own the D2C P&L across an assigned portfolio of prestige beauty brands.
• Drive trading performance across conversion, AOV, sales, promotions, stock and merchandising.
• Set integrated online priorities across D2C and retailer.com, ensuring clear sequencing and commercial focus.
• Coordinate central specialist teams to deliver against your cluster priorities.
• Partner with CRM to shape customer journeys around trading and consumer priorities.
• Work with Media teams on traffic and acquisition priorities.
• Coordinate stock, exclusives and promotional plans with Supply Chain and Demand Planning.
• Use performance data and shared scorecards to identify opportunities and drive action.
• Work closely with Brand, Commercial, Finance and wider stakeholders to align teams around one cluster plan.
• Challenge, influence and escalation where required to ensure delivery against commercial priorities.

Skills

E-commerce trading

P&L management

Shopify

CMS & analytics

Conversion & AOV optimization

CRM & media coordination

Stakeholder management

Multi-brand leadership

Pricing & promotions

People management

Tools

Shopify

CMS

Analytics tools

Merchandising tools

Job description

The Advocate Group is seeking an experienced Senior E-commerce Manager to own D2C commercial performance for a portfolio of prestige beauty brands in a multi-brand, matrix environment. You will set the online growth agenda, coordinate cross-functional teams, and drive commercial priorities across D2C and retailer.com.

Ideally you will have hands-on Shopify experience, strong P&L discipline, and a consumer-first mindset to balance multiple brands while delivering strong trading performance in a