Senior Manager Ecommerce

Advocate Group; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Advocate Group in London is seeking a Senior E-commerce Manager to own D2C growth for a prestige beauty brand portfolio. You will drive online performance across conversion, AOV and promotions, aligning trading priorities with D2C and retailer.com while coordinating cross-functional teams.

You will collaborate with CRM, Media, Digital and Operations to shape customer journeys and traffic strategies, ensuring a consumer-first approach in a fast-paced environment.

Qualifications

• Experience in e-commerce trading and P&L management.
• Background in beauty or luxury brands preferred.
• Hands-on with D2C platforms (Shopify) and CMS.
• Strong understanding of conversion, traffic, and promotions.
• Collaborative, fast-paced, decision-maker.

Responsibilities

• Own the D2C P&L across an assigned portfolio of prestige beauty brands.
• Drive trading performance across conversion, AOV, sales, promotions, stock and merchandising.
• Set integrated online priorities across D2C and retailer.com.
• Coordinate central specialist teams to deliver against cluster priorities.
• Partner with CRM to shape customer journeys around trading and consumer priorities.
• Work with Media teams on traffic and acquisition priorities.
• Coordinate stock, exclusives and promotional plans with Supply Chain and Demand Planning.
• Use performance data and scorecards to identify opportunities and drive action.
• Work closely with Brand, Commercial and Finance to align teams around one cluster plan.

Skills

D2C trading

P&L management

Conversion optimization

Stakeholder management

CMS familiarity

Analytical mindset

Tools

Shopify

CMS

Analytics tools

Job description

Would you like to join one of the world's most prestigious beauty companies, home to a portfolio of iconic luxury brands with a global presence?

The brand is looking for an experienced Senior E-commerce Manager to own D2C commercial performance across an assigned portfolio of prestige beauty brands. This is a high-impact role where you will set the online growth agenda for your cluster and coordinate teams across the wider organisation to deliver it.

You’ll own the commercial agenda across D2C, working across trading, customer experience, merchandising, promotions and performance, while influencing central specialist teams across CRM, Media, Digital and Operations.

The Role:

• Own the D2C P&L across an assigned portfolio of prestige beauty brands.


• Drive trading performance across conversion, AOV, sales, promotions, stock and merchandising.


• Set integrated online priorities across D2C and retailer.com, ensuring clear sequencing and commercial focus.


• Coordinate central specialist teams to deliver against your cluster priorities.


• Partner with CRM to shape customer journeys around trading and consumer priorities.


• Work with Media teams on traffic and acquisition priorities.


• Coordinate stock, exclusives and promotional plans with Supply Chain and Demand Planning.


• Use performance data and shared scorecards to identify opportunities and drive action.


• Work closely with Brand, Commercial, Finance and wider stakeholders to align teams around one cluster plan.


• Challenge, influence, and elevate as needed to ensure delivery against commercial priorities.

About You:

• Strong experience in e-commerce trading and P&L management.


• Experience within beauty, luxury, premium consumer or a similarly high-touch environment.


• Hands-on experience with D2C platforms, ideally Shopify, alongside CMS, merchandising and analytics tools.


• Strong understanding of conversion, AOV, traffic, stock and promotional performance.


• Comfortable working across CRM, Media, SEO and content, even where you don't directly own the budgets.


• Proven experience coordinating delivery across a matrix organisation.


• Strong stakeholder management and influencing skills.


• Confident challenging, negotiating and making commercial trade-offs.


• Commercially driven, highly collaborative and comfortable working at pace.


• A genuine consumer-first mindset, with the ability to balance multiple brands and priorities.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.