Senior Ecommerce Manager

Advocate Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

The Advocate Group is seeking an experienced Senior E-commerce Manager to own D2C commercial performance for a portfolio of prestige beauty brands in a multi-brand, matrix environment. You will set the online growth agenda, coordinate cross-functional teams, and drive commercial priorities across D2C and retailer.com.

Ideally you will have hands-on Shopify experience, strong P&L discipline, and a consumer-first mindset to balance multiple brands while delivering strong trading performance in a

Qualifications

• Strong experience in e-commerce trading and P&L management.
• Experience within beauty, luxury, premium consumer or a similarly high-touch environment.
• Hands-on experience with D2C platforms, ideally Shopify, alongside CMS, merchandising and analytics tools.
• Strong understanding of conversion, AOV, traffic, stock and promotional performance.
• Comfortable working across CRM, Media, SEO and content, even where you don't directly own the budgets.
• Proven experience coordinating delivery across a matrix organisation.
• Strong stakeholder management and influencing skills.
• Confident challenging, negotiating and making commercial trade-offs.
• Commercially driven, highly collaborative and comfortable working at pace.
• A genuine consumer-first mindset, with the ability to balance multiple brands and priorities.
• Experience of managing people

Responsibilities

• Own the D2C P&L across an assigned portfolio of prestige beauty brands.
• Drive trading performance across conversion, AOV, sales, promotions, stock and merchandising.
• Set integrated online priorities across D2C and retailer.com, ensuring clear sequencing and commercial focus.
• Coordinate central specialist teams to deliver against your cluster priorities.
• Partner with CRM to shape customer journeys around trading and consumer priorities.
• Work with Media teams on traffic and acquisition priorities.
• Coordinate stock, exclusives and promotional plans with Supply Chain and Demand Planning.
• Use performance data and shared scorecards to identify opportunities and drive action.
• Work closely with Brand, Commercial, Finance and wider stakeholders to align teams around one cluster plan.
• Challenge, influence and escalation where required to ensure delivery against commercial priorities.

Skills

E-commerce trading

P&L management

Shopify

CMS & analytics

Conversion & AOV optimization

CRM & media coordination

Stakeholder management

Multi-brand leadership

Pricing & promotions

People management

Tools

Shopify

CMS

Analytics tools

Merchandising tools

Job description

Would you like to join one of the world’s most prestigious beauty companies, home to a portfolio of iconic luxury brands with a global presence?

The brand is looking for an experienced Senior E-commerce Manager to own D2C commercial performance across an assigned portfolio of prestige beauty brands in an assigned cluster. This is a high-impact role where you will set the online growth agenda for your cluster and coordinate teams across the wider organisation to deliver it.

You’ll own the commercial agenda across D2C, working across trading, customer experience, online merchandising, promotions and performance, while influencing central specialist teams across CRM, Media, Digital and Operations.

The Role:

• Own the D2C P&L across an assigned portfolio of prestige beauty brands.
• Drive trading performance across conversion, AOV, sales, promotions, stock and merchandising.
• Set integrated online priorities across D2C and retailer.com, ensuring clear sequencing and commercial focus.
• Coordinate central specialist teams to deliver against your cluster priorities.
• Partner with CRM to shape customer journeys around trading and consumer priorities.
• Work with Media teams on traffic and acquisition priorities.
• Coordinate stock, exclusives and promotional plans with Supply Chain and Demand Planning.
• Use performance data and shared scorecards to identify opportunities and drive action.
• Work closely with Brand, Commercial, Finance and wider stakeholders to align teams around one cluster plan.
• Challenge, influence and escalation where required to ensure delivery against commercial priorities.

About You:

• Strong experience in e-commerce trading and P&L management.
• Experience within beauty, luxury, premium consumer or a similarly high-touch environment.
• Hands-on experience with D2C platforms, ideally Shopify, alongside CMS, merchandising and analytics tools.
• Strong understanding of conversion, AOV, traffic, stock and promotional performance.
• Comfortable working across CRM, Media, SEO and content, even where you don't directly own the budgets.
• Proven experience coordinating delivery across a matrix organisation.
• Strong stakeholder management and influencing skills.
• Confident challenging, negotiating and making commercial trade-offs.
• Commercially driven, highly collaborative and comfortable working at pace.
• A genuine consumer-first mindset, with the ability to balance multiple brands and priorities.
• Experience of managing people

Why This Role Is Different:

This is a genuine matrix leadership role. You won't have direct authority over every specialist team you need to deliver through, so success will come through influence, strong briefing, commercial judgement and the ability to bring people together.

If you enjoy leading without needing to own every lever, and are comfortable navigating a complex, multi-brand environment, this is an opportunity to make a significant impact.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you agree to our Privacy Policy, which can be found on our website.

Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.