Senior Digital Marketing Leader: Omni-Channel Growth

Pierre Fabre Laboratories; Reading; On-site; GBP 90,000 - 120,000; Full time

Job summary

Pierre Fabre Laboratories UK is seeking a marketing leader to develop and execute the local marketing strategy in Reading, aligning with global guidelines. You will drive omni-channel activation, adapt brand messaging, and oversee customer and health professional journeys to grow sales.

The role requires leading a team, managing budgets, and measuring performance to continuously improve ROI across markets.

Qualifications

• Experience leading a marketing team and delivering local strategy.
• Strong ability to translate global strategy into local plans.
• Proven track record in omni-channel activation and ROI optimization.

Responsibilities

• Develop the local marketing strategy in line with global marketing.
• Lead omni-channel marketing activation and monitor field execution.
• Adapt brand/franchise image and values for the local market.
• Define customer/health professional journeys to drive sales.
• Measure marketing performance and adjust plans for improvement.
• Manage department budget and monitor KPIs.

Skills

Strategic marketing

Leadership

Omni-channel

Budget management

KPI tracking

Education

Bachelor's in Marketing or related field

MBA preferred

Job description

Pierre Fabre Laboratories UK is seeking a marketing leader to develop and execute the local marketing strategy in Reading, aligning with global guidelines. You will drive omni-channel activation, adapt brand messaging, and oversee customer and health professional journeys to grow sales.

The role requires leading a team, managing budgets, and measuring performance to continuously improve ROI across markets.