Brand Activation Lead - Omnichannel Growth

Pierre Fabre Pharmaceuticals Inc.; Reading; On-site; GBP 50,000 - 70,000; Full time

Job summary

Pierre Fabre Pharmaceuticals Inc. is seeking a Senior Brand Activation Manager in Reading, UK, responsible for implementing marketing activities related to assigned brands. This includes designing omnichannel strategies and managing B2C activations to enhance brand image and awareness.

The ideal candidate will have a minimum of 3 years of experience in similar roles, a relevant university degree, and proficiency in market analysis tools. Fluency in English is essential, and knowledge of French is advantageous.

Qualifications

• Minimum 3 years of experience in brand management, preferably in beauty or dermocosmetics.
• Proficient in market and competition analysis tools.
• Advanced command of English; French is a plus.

Responsibilities

• Define and implement omnichannel brand activation strategies.
• Manage the brand's B2C media strategy and budget.
• Monitor market performance and optimize activities based on data.

Skills

Market analysis

Brand management

Budget management

B2C media management

Communication with healthcare professionals

Education

University degree in Marketing or Business Administration

Master's degree in Marketing

Tools

Market analysis tools

Social media management tools

Job description

Pierre Fabre Pharmaceuticals Inc. is seeking a Senior Brand Activation Manager in Reading, UK, responsible for implementing marketing activities related to assigned brands. This includes designing omnichannel strategies and managing B2C activations to enhance brand image and awareness.

The ideal candidate will have a minimum of 3 years of experience in similar roles, a relevant university degree, and proficiency in market analysis tools. Fluency in English is essential, and knowledge of French is advantageous.