Senior Brand Activation Lead — Omnichannel & B2B2C

PIERRE FABRE LIMITED; Greater London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Pierre Fabre Limited in London is seeking a Brand Activation Manager to lead omnichannel marketing for assigned brands. You will design activation plans, collaborate with media agencies, and coordinate B2B2C and B2B activations to grow brand awareness and turnover.

You will work with the Media Specialist and Marketing Coordinator to deliver consistent content across offline and online channels, manage budgets, monitor performance, and provide insights from market trends to optimise campaigns.

Qualifications

• Minimum 3 years in similar roles, preferably in beauty or dermocosmetics.
• Experience as Brand Manager, Product Manager, Trade Marketing Manager, or related.
• University degree in Marketing, Business Administration, or related field.
• Master's degree is a plus.
• Advanced English; French an advantage.
• Experience coordinating with media agencies and suppliers; ROI analysis experience.

Responsibilities

• Define local brand strategy and plan omnichannel activations.
• Prepare and monitor sales and advertising budgets and targets.
• Define B2C media strategy with KPI plans and agencies.
• Develop offline B2C activation resources per omnichannel plan.
• Deliver a B2B activation master kit to sales and medical teams.
• Collaborate with Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B.

Skills

Brand management

Product management

Trade marketing

Market analysis tools

B2C media management

Budget management

ROI analysis

English proficiency

French advantage

Office tools & digital platforms

Education

University degree in Marketing or Business Administration

Master's degree

Tools

Market analysis tools

Social media management

Office tools

Job description

Pierre Fabre Limited in London is seeking a Brand Activation Manager to lead omnichannel marketing for assigned brands. You will design activation plans, collaborate with media agencies, and coordinate B2B2C and B2B activations to grow brand awareness and turnover.

You will work with the Media Specialist and Marketing Coordinator to deliver consistent content across offline and online channels, manage budgets, monitor performance, and provide insights from market trends to optimise campaigns.