Omnichannel Digital Marketing Specialist

ALK; Reading; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading pharmaceutical company in Reading seeks a Digital Marketing Specialist responsible for managing and optimizing digital channels to enhance patient engagement. This role requires collaborating with cross-functional teams to implement and track digital marketing strategies. The ideal candidate will have experience in marketing, ideally within the pharmaceutical industry, strong digital communication skills, and a Bachelor's or Master's degree. This position offers a unique opportunity to strengthen the company's digital presence and drive an omnichannel marketing strategy.

Qualifications

• 1-2 years of marketing experience, preferably in a pharmaceutical environment.
• Excellent command of English (written and spoken).
• Proficient in digital and online communication.

Responsibilities

• Define and implement digital strategies in collaboration with cross-functional teams.
• Translate multi-channel strategies into actionable tactics.
• Track and analyze performance metrics related to digital channels.

Skills

Marketing experience

Digital communication channels

Strong communication skills

Team player

Organized approach to work

Familiarity with pharmaceutical regulations

Education

Bachelor’s or Master’s degree

Tools

Veeva Promomats

Veeva CRM

Microsoft Office

Job description

A leading pharmaceutical company in Reading seeks a Digital Marketing Specialist responsible for managing and optimizing digital channels to enhance patient engagement. This role requires collaborating with cross-functional teams to implement and track digital marketing strategies. The ideal candidate will have experience in marketing, ideally within the pharmaceutical industry, strong digital communication skills, and a Bachelor's or Master's degree. This position offers a unique opportunity to strengthen the company's digital presence and drive an omnichannel marketing strategy.