Senior Digital Marketing Manager

Pierre Fabre Laboratories; Reading; On-site; GBP 90,000 - 120,000; Full time

Job summary

Pierre Fabre Laboratories UK is seeking a marketing leader to develop and execute the local marketing strategy in Reading, aligning with global guidelines. You will drive omni-channel activation, adapt brand messaging, and oversee customer and health professional journeys to grow sales.

The role requires leading a team, managing budgets, and measuring performance to continuously improve ROI across markets.

Qualifications

• Experience leading a marketing team and delivering local strategy.
• Strong ability to translate global strategy into local plans.
• Proven track record in omni-channel activation and ROI optimization.

Responsibilities

• Develop the local marketing strategy in line with global marketing.
• Lead omni-channel marketing activation and monitor field execution.
• Adapt brand/franchise image and values for the local market.
• Define customer/health professional journeys to drive sales.
• Measure marketing performance and adjust plans for improvement.
• Manage department budget and monitor KPIs.

Skills

Strategic marketing

Leadership

Omni-channel

Budget management

KPI tracking

Education

Bachelor's in Marketing or related field

MBA preferred

Job description

Who we are ?

A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare. Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.

Your mission

• In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy
• Develop the local marketing strategy
• Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
• Ensure correct adaptation of the brand/franchise image and values locally
• Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
• Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
• Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
• Measure the performance of omni-channel marketing action plans and propose plans for improvement
• Draw up and ensure budget and key performance indicator monitoring for the department/area
• Lead and supervise the team. Develop skills and manage performance, at an individual and collective level

Who you are ?

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

About us

Pierre Fabre Laboratories is the world's second-largest dermo-cosmetics company and one of Europe's leading pharmaceutical laboratories. Our Dermo-cosmetics & Personal Care portfolio includes international brands such as Eau Thermale Avène, Ducray, Klorane, A-Derma, René Furterer, Même Cosmetics, Darrow and Elgydium. The Medical Care activity covers 5 main therapeutic fields: oncology, dermatology, rare diseases, primary care and family health care. By choosing Pierre Fabre Laboratories, you will join a company where the human dimension is essential, where excellence and innovation are valued, within passionate teams united by common values, committed to pushing the boundaries of science to unite health and beauty for the benefit of all, because every time we care for a single person, we make the whole world better.