Flexible Part-Time Senior Digital Marketing Lead

Confidential; Birmingham; Hybrid; GBP 30,000 - 38,000; Part time

Job summary

Confidential is seeking a Part-Time Senior Digital Marketing Executive/Marketing Manager in Birmingham City Centre with hybrid working. Salary 30,000 - 37,500 pro-rata, permanent, minimum 3 days per week, to join a growing group of brands and own digital marketing activity while working with the board.

You'll plan, deliver and measure multi‑channel campaigns, create blogs and emails, manage SEO and website performance, track ROI with Google Analytics, and collaborate with senior stakeholders to

Qualifications

• Experience planning, delivering and measuring multi‑channel digital marketing campaigns across multiple brands.
• Strong content creation, copywriting and campaign management skills with a focus on results.
• Knowledge of SEO, Google Analytics, email marketing and social media strategy.

Responsibilities

• Developing and implementing marketing strategies aligned to business objectives.
• Managing social media, content and lead generation campaigns.
• Creating blogs, videos, email campaigns and employer branding content.
• Driving website performance through SEO and conversion optimisation.
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI.
• Managing marketing budgets and identifying opportunities for growth.
• Utilising AI tools and emerging technologies to improve marketing effectiveness.
• Collaborating with senior stakeholders to shape marketing direction.

Skills

Multichannel digital marketing

Content creation

Copywriting

Campaign management

SEO

Google Analytics

Email marketing

Social media strategy

Presentation & stakeholder influence

Self-motivation & organisation

Tools

Google Analytics

AI marketing tools

Automation tools

Job description

Confidential is seeking a Part-Time Senior Digital Marketing Executive/Marketing Manager in Birmingham City Centre with hybrid working. Salary 30,000 - 37,500 pro-rata, permanent, minimum 3 days per week, to join a growing group of brands and own digital marketing activity while working with the board.

You'll plan, deliver and measure multi‑channel campaigns, create blogs and emails, manage SEO and website performance, track ROI with Google Analytics, and collaborate with senior stakeholders to