Senior Digital Marketing Executive

Barnardo's; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Barnardo's is seeking a Senior Digital Loyalty Executive to enhance its digital loyalty programme and drive connections with supporters. You will be pivotal in maximizing digital income growth through project management and digital marketing strategies.

The ideal candidate will possess a strong background in digital marketing and fundraising, demonstrating success in developing impactful supporter experiences and leveraging data for decision-making. This position allows for hybrid working, requiring in-person meetings in London once a month.

Qualifications

• Digital/email marketing and fundraising experience with a track-record of success.
• Experience of developing impactful and relevant digital supporter experiences.
• Experience of planning, implementing and evaluating campaigns.

Responsibilities

• Drive the digital stewardship and loyalty journeys to maximise lifetime value.
• Support growth in the digital loyalty programme via effective marketing.
• Provide technical support for stakeholders on email marketing platforms.

Skills

Digital/email marketing

Fundraising experience

Campaign planning

Excellent communication skills

Data-led approach

Job description

Senior Digital Loyalty Executive (One Supporter Journey)

Location: Various across the UK with flexible/hybrid working options

Hours: Full-time, permanent

Make a Real Difference in a Child's Life

At Barnardo’s, we believe in children — no matter who they are or what they’ve been through. We work to build stronger families, safer childhoods, and positive futures.

As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We’re looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.

What You’ll Be Doing as the Senior Digital Loyalty Executive

• Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
• Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
• Provide technical support for stakeholders using our email marketing platforms
• Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing

This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo’s through operational delivery, project management and digital marketing. You’ll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.

What We’re Looking For

We’re looking for a Senior Digital Loyalty Executive who has:

• Digital/email marketing and fundraising experience with a track-record of success
• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
• Experience of using customer/supporter and market data to inform ideas and strategic plans
• An understanding and knowledge of digital marketing and how this can support acquisition and growth.
• Excellent written, communication and interpersonal skills

You’ll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible