Senior Digital Marketing Executive (23950)

Barnardos; Greater London; Híbrido; GBP 36 000 - 50 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid working

Annual leave 26+ days

Pension and employee benefits

Staff discount

Learning and development

Resumo da oferta

BARNARDO'S in the United Kingdom is seeking a Senior Digital Loyalty Executive to drive our digital loyalty programme and maximise lifetime value from supporters. You will lead the One Supporter Journey, align with fundraising and digital teams, and champion data-driven journeys that prioritise supporter experience.

You will deliver timely reporting to stakeholders, contribute to digital income growth, and thrive in a fast-paced role within a hybrid London-based team, with occasional UK travel.

Qualificações

• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey.
• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
• Experience of using customer/supporter and market data to inform ideas and strategic plans.
• An understanding and knowledge of digital marketing and how this can support acquisition and growth.
• Excellent written, communication and interpersonal skills.

Responsabilidades

• Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
• Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing

Conhecimentos

Digital loyalty

Campaign planning

Data-driven decisions

Stakeholder reporting

Team collaboration

Excellent written communication

Descrição da oferta de emprego

Make a Real Difference in a Child's Life

At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.

As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life‑time value.

What You'll Be Doing as the Senior Digital Loyalty Executive

• Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
• Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
• Embed an audience, data‑led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing

This is a varied, fast‑paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.

What We're Looking For

We're looking for a Senior Digital Loyalty Executive who has:

• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
• Experience of using customer/supporter and market data to inform ideas and strategic plans
• An understanding and knowledge of digital marketing and how this can support acquisition and growth.
• Excellent written, communication and interpersonal skills

You'll also be able to attend in‑person meetings at least once a month in central London, and occasionally elsewhere in the UK.

For Fostering & Adoption services, we have the use of transcription tool

Pay & Reward Framework

We appreciate our colleagues' dedication and their commitment to delivering excellence in the vital work we do, driven by their passion and commitment to Barnardo's. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.

We are committed to a rounded colleague experience with an approach to both pay and rewards that are fair, attractive, and progressive. This is in support of our strategic ambition to ensure Barnardo's is a place everyone can belong, grow and thrive.

The salary range advertised is in line with our pay principles, for consistency and fairness while recognising the skills and experience applicants bring to the role. Appointing salaries can be discussed further at appointment stage; we do seek to appoint within this range always exercising responsible stewardship.

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.

Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)

• Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
• Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
• The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
• A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
• Service related sick pay from day 1
• Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
• Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
• Cycle2work scheme
• Interest free season ticket loans
• Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
• 20% discount at Barnardo's stores
• Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
• Free access to round the clock employee assistance program for advice and support
• Access to Barnardo's Learning and Development offer

*T&C's