Senior Digital Loyalty Campaign Lead (Remote)

Ashby Jenkins Recruitment Ltd; Greater London; Remoto; GBP 30.000 - 35.000; Tempo pieno

Descrizione del lavoro

Barnardo’s is recruiting a Senior Digital Loyalty Executive to lead planning, delivery and optimization of digital loyalty campaigns across email and SMS, enhancing fundraising and retail objectives. You will manage journeys through Salesforce Marketing Cloud and develop automated lifecycle communications.

You will analyse performance and apply data-driven insights to boost engagement, retention and income, working with cross-functional teams to deliver innovative experiences that maximise

Competenze

• Significant digital and email marketing experience delivering fundraising or marketing campaigns.
• Experience with Salesforce Marketing Cloud, Mailchimp, or Dotdigital.
• Analytical skills to use performance data for optimising campaigns and strategic recommendations.
• Strong project management and stakeholder engagement across teams.

Mansioni

• Lead on the planning, delivery and optimisation of digital loyalty campaigns across email and SMS channels.
• Manage customer journeys through Salesforce Marketing Cloud and develop automated lifecycle communications.
• Analyse campaign performance and use data-driven insights to improve engagement, retention and income.
• Collaborate with fundraising, retail, data and digital teams to deliver innovative digital experiences.
• Support Barnardo's growth plans with a focus on lifetime value.

Conoscenze

Digital marketing

Email marketing

Analytics

Campaign optimisation

Project management

Stakeholder management

Data-driven decisions

Strumenti

Salesforce Marketing Cloud

Mailchimp

Dotdigital

Descrizione del lavoro

Barnardo’s is recruiting a Senior Digital Loyalty Executive to lead planning, delivery and optimization of digital loyalty campaigns across email and SMS, enhancing fundraising and retail objectives. You will manage journeys through Salesforce Marketing Cloud and develop automated lifecycle communications.

You will analyse performance and apply data-driven insights to boost engagement, retention and income, working with cross-functional teams to deliver innovative experiences that maximise