Senior Digital Loyalty Growth Lead

Barnardo's; City of Westminster; On-site; GBP 42,000 - 62,000; Full time

Job summary

Barnardo’s is seeking a Senior Digital Loyalty Executive to lead the digital loyalty programme and drive income growth through email and SMS campaigns. You’ll manage loyalty journeys, collaborate with fundraising and digital teams, and apply data-led insights to enhance supporter experiences.

The role involves coordinating campaigns, reporting outcomes, and supporting stakeholders with email marketing platforms, with monthly in-person meetings in central London.

Qualifications

• Email marketing and fundraising experience with a track-record of success.
• Experience developing impactful and relevant digital supporter experiences as part of a holistic customer journey.
• Experience planning, implementing and evaluating campaigns including fundraising or marketing programmes and strategic/process changes.
• Experience using customer/supporter and market data to inform ideas and strategic plans.
• Understanding and knowledge of digital marketing to support acquisition and growth.
• Excellent written, communication and interpersonal skills.

Responsibilities

• Drive the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey.
• Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases.
• Provide technical support for stakeholders using our email marketing platforms.
• Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income.
• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision.
• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing.

Skills

Email marketing

Fundraising experience

Digital loyalty

Project management

Data-driven

Communication skills

Tools

Email marketing platforms

Job description

Barnardo’s is seeking a Senior Digital Loyalty Executive to lead the digital loyalty programme and drive income growth through email and SMS campaigns. You’ll manage loyalty journeys, collaborate with fundraising and digital teams, and apply data-led insights to enhance supporter experiences.

The role involves coordinating campaigns, reporting outcomes, and supporting stakeholders with email marketing platforms, with monthly in-person meetings in central London.