Senior Digital Loyalty Executive

Ashby Jenkins Recruitment Ltd; Greater London; À distance; GBP 30 000 - 35 000; Plein temps

Résumé du poste

Barnardo’s is recruiting a Senior Digital Loyalty Executive to lead planning, delivery and optimization of digital loyalty campaigns across email and SMS, enhancing fundraising and retail objectives. You will manage journeys through Salesforce Marketing Cloud and develop automated lifecycle communications.

You will analyse performance and apply data-driven insights to boost engagement, retention and income, working with cross-functional teams to deliver innovative experiences that maximise

Qualifications

• Significant digital and email marketing experience delivering fundraising or marketing campaigns.
• Experience with Salesforce Marketing Cloud, Mailchimp, or Dotdigital.
• Analytical skills to use performance data for optimising campaigns and strategic recommendations.
• Strong project management and stakeholder engagement across teams.

Responsabilités

• Lead on the planning, delivery and optimisation of digital loyalty campaigns across email and SMS channels.
• Manage customer journeys through Salesforce Marketing Cloud and develop automated lifecycle communications.
• Analyse campaign performance and use data-driven insights to improve engagement, retention and income.
• Collaborate with fundraising, retail, data and digital teams to deliver innovative digital experiences.
• Support Barnardo's growth plans with a focus on lifetime value.

Connaissances

Digital marketing

Email marketing

Analytics

Campaign optimisation

Project management

Stakeholder management

Data-driven decisions

Outils

Salesforce Marketing Cloud

Mailchimp

Dotdigital

Description du poste

Closing date: 2 November

Benefits: 26 days annual leave (rising with service) & option to buy more, generous pension contributions (matched 4% or 6%), HolidayPlus scheme, enhanced family leave, employee discounts, health cash plan, and more

Salary: c.£30,000 - £35,000

Contract: Permanent

Location: Remote

We are delighted to be working with Barnardo’s to recruit a Senior Digital Loyalty Executive, an exciting opportunity to join one of the UK's leading children's charities and play a key role in delivering digital marketing and loyalty campaigns that drive income, customer engagement and long-term supporter value.

As part of this exciting role, you will lead on the planning, delivery and optimisation of digital loyalty campaigns across email and SMS channels, supporting both fundraising and retail objectives. You will manage customer and supporter journeys through Salesforce Marketing Cloud, develop automated lifecycle communications, analyse campaign performance and use data-driven insights to improve engagement, retention and income generation. Working collaboratively across fundraising, retail, data and digital teams, you will help deliver innovative digital experiences that maximise lifetime value and support Barnardo's ambitious growth plans.

• Significant digital and email marketing experience with a proven track record of delivering successful fundraising or marketing campaigns.
• Experience using email marketing platforms such as Salesforce Marketing Cloud, Mailchimp, Dotdigital or similar, alongside strong digital marketing knowledge.
• Excellent analytical skills with the ability to use performance data and insights to optimise campaigns and make strategic recommendations.
• Strong project management and stakeholder engagement skills, with the ability to manage multiple priorities and work collaboratively across multidisciplinary teams.

If enough applications are received the charity reserve the right to end the application period sooner.