Senior Data Analyst & Team Lead, Ecommerce Insights

Digital Waffle; Hawkesley; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

Digital Waffle in Hereford is seeking a Senior Data Analyst to lead a small analytics team and deliver advanced data solutions. You will build data models, dashboards and automated analytics workflows, mentoring junior analysts and supporting stakeholders with clear, data-driven recommendations.

The role focuses on translating data into actionable insights that improve commercial performance, while collaborating on the wider analytics roadmap and enhancing BI tools and processes.

Qualifications

• Strong SQL and data modeling abilities with extensive experience building dashboards and reporting solutions.
• Proven leadership qualities with prior mentoring or managing junior analysts.
• Ability to translate data into actionable commercial insights for stakeholders.

Responsibilities

• Build and maintain complex data models, dashboards, reporting systems and automated analytics workflows.
• Lead and mentor a small team of Data Analysts, providing technical guidance and support.
• Turn large datasets into clear, actionable insights that improve commercial performance.
• Lead cross-functional analytics projects and help uncover opportunities for optimisation.
• Own the quality and consistency of reporting across the business.
• Manage incoming data requests, prioritise effectively and delegate work across the team.
• Improve BI tools, processes and reporting standards.
• Work closely with the Data Science Manager on the wider analytics and data roadmap.

Skills

SQL

Data modeling

Dashboard development

Mentoring

Stakeholder management

Data storytelling

Cloud platforms

BI tooling

Business intelligence

Tools

Looker

Google Analytics

Google Cloud Platform

Job description

Digital Waffle in Hereford is seeking a Senior Data Analyst to lead a small analytics team and deliver advanced data solutions. You will build data models, dashboards and automated analytics workflows, mentoring junior analysts and supporting stakeholders with clear, data-driven recommendations.

The role focuses on translating data into actionable insights that improve commercial performance, while collaborating on the wider analytics roadmap and enhancing BI tools and processes.