Hybrid Senior Data Analyst - Ecommerce Analytics Lead

Digital Waffle; Nechells; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

Digital Waffle is seeking a Senior Data Analyst to drive smarter, commercially focused decisions across the business. This hands-on role combines analytics delivery with team leadership and mentoring responsibilities.

You'll build and improve reporting, data models and dashboards, turning data into actionable insights that shape commercial strategy. Hybrid work in Hereford with 2–3 days onsite offers the right balance.

Qualifications

• Strong commercial experience within data analytics or business intelligence.
• Excellent SQL skills with experience querying large-scale datasets.
• Experience building dashboards, databases and reporting solutions.
• Proven ability to translate data into actionable commercial insight.
• Experience mentoring or managing junior analysts.

Responsibilities

• Build and maintain complex data models, dashboards, reporting systems and automated analytics workflows.
• Lead and mentor a small team of Data Analysts, providing technical guidance and support.
• Turn large datasets into clear, actionable insights that improve commercial performance.
• Lead cross-functional analytics projects and help uncover opportunities for optimisation.
• Own the quality and consistency of reporting across the business.
• Manage incoming data requests, prioritise effectively and delegate work across the team.
• Improve BI tools, processes and reporting standards.
• Work closely with the Data Science Manager on the wider analytics and data roadmap.

Skills

SQL

Data dashboards

Mentoring

Stakeholder management

Cloud data platforms

BI tools

Job description

Digital Waffle is seeking a Senior Data Analyst to drive smarter, commercially focused decisions across the business. This hands-on role combines analytics delivery with team leadership and mentoring responsibilities.

You'll build and improve reporting, data models and dashboards, turning data into actionable insights that shape commercial strategy. Hybrid work in Hereford with 2–3 days onsite offers the right balance.