Senior Digital Analyst - Drive eCommerce Insights & Action

Harnham; Liverpool; On-site; GBP 42,000 - 52,000; Full time

Job summary

Harnham, a leading analytics specialist, is hiring a Senior Digital Analyst for a major UK retailer. The role focuses on understanding how customers interact with digital platforms and identifying opportunities to improve performance across the customer journey.

You'll analyse customer and website behaviour data, use SQL to interrogate large datasets, and work with GA4, BigQuery, and digital performance data to build dashboards and drive commercial recommendations.

Qualifications

• 2+ years' experience in Digital Analytics.
• Strong SQL skills.
• Experience analysing website and customer behaviour.
• Strong stakeholder and insight delivery skills.
• Ability to translate data into clear commercial recommendations.
• Confidence presenting findings to different business teams.

Responsibilities

• Analyse customer and website behaviour data.
• Use SQL to interrogate large datasets.
• Work with GA4 and digital performance data.
• Build and maintain reports and dashboards.
• Support website optimisation and UX initiatives.
• Monitor basket value, conversion, customer journeys, and channel performance.
• Deliver actionable recommendations to stakeholders.
• Partner with eCommerce, Product, and Digital teams on business-critical projects.

Skills

SQL skills

Digital analytics

Stakeholder management

Insight delivery

Commercial recommendations

Presentation

Tools

GA4

BigQuery

Power BI

Tableau

Job description

Harnham, a leading analytics specialist, is hiring a Senior Digital Analyst for a major UK retailer. The role focuses on understanding how customers interact with digital platforms and identifying opportunities to improve performance across the customer journey.

You'll analyse customer and website behaviour data, use SQL to interrogate large datasets, and work with GA4, BigQuery, and digital performance data to build dashboards and drive commercial recommendations.