Senior Data Analyst Lead - Hybrid Ecommerce Insights

Digital Waffle; Newport; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

Digital Waffle is hiring a Senior Data Analyst for a hands-on role with leadership responsibilities in a hybrid Hereford setup. You will build data models, dashboards and automated analytics workflows while mentoring junior analysts and guiding stakeholders to turn data into practical commercial decisions.

You will lead cross-functional analytics projects, own reporting quality, and help shape the data roadmap in collaboration with the Data Science Manager.

Qualifications

• Strong commercial experience within data analytics or business intelligence.
• Excellent SQL skills with experience querying large-scale datasets.
• Experience building dashboards, databases and reporting solutions.
• Proven ability to translate data into actionable commercial insight.
• Experience mentoring or managing junior analysts.
• Strong stakeholder management and communication skills.
• Good commercial awareness and the ability to understand wider business performance.
• Experience working with cloud data platforms and modern BI tools.
• Highly organised, proactive and comfortable managing multiple priorities.

Responsibilities

• Build and maintain complex data models, dashboards, reporting systems and automated analytics workflows.
• Lead and mentor a small team of Data Analysts, providing technical guidance and support.
• Turn large datasets into clear, actionable insights that improve commercial performance.
• Lead cross-functional analytics projects and help uncover opportunities for optimisation.
• Own the quality and consistency of reporting across the business.
• Manage incoming data requests, prioritise effectively and delegate work across the team.
• Improve BI tools, processes and reporting standards.
• Work closely with the Data Science Manager on the wider analytics and data roadmap.

Skills

SQL

Dashboards

Stakeholder management

Team leadership

Cloud platforms

BI tools

Data analytics

Data modeling

Tools

Looker

Google Analytics

Job description

Digital Waffle is hiring a Senior Data Analyst for a hands-on role with leadership responsibilities in a hybrid Hereford setup. You will build data models, dashboards and automated analytics workflows while mentoring junior analysts and guiding stakeholders to turn data into practical commercial decisions.

You will lead cross-functional analytics projects, own reporting quality, and help shape the data roadmap in collaboration with the Data Science Manager.