Senior CRO Manager

Hargreaves Lansdown; Bristol; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading investment platform based in Bristol is seeking a Senior CRO Manager to lead its conversion rate optimisation strategy. You will manage a team, enhance user experience, and drive performance through data-driven strategies, collaborating across departments. The ideal candidate has extensive experience in CRO and strong analytical skills. Join us for a hybrid working model with excellent benefits including a discretionary annual bonus and flexible working options.

Benefits

Discretionary annual bonus

25 days holiday plus bank holidays

Pension scheme up to 11% employer contribution

Private medical insurance

Health screening programme

Travel to work schemes with bike storage

Qualifications

• Proven experience in leading CRO programs within a digital or e-commerce environment.
• Strong understanding of experimentation frameworks and tools.
• Excellent analytical skills and proficiency in web analytics tools.

Responsibilities

• Develop and execute a comprehensive CRO strategy aligned with business goals.
• Lead and mentor a team of CRO professionals and personalisation managers.
• Analyse test results and user behaviour to derive actionable insights.

Skills

CRO program leadership

Data-driven experimentation

Analytical skills

Team management

Stakeholder management

UX principles

Tools

Optimizely

Google Optimize

GA4

Adobe Analytics

Job description

Overview

Excited to grow your career? Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role

The Senior CRO Manager at Hargreaves Lansdown (HL) is responsible for leading the company's conversion rate optimisation strategy. This role plays a critical part in enhancing user experience and maximising digital performance through data-driven experimentation. The Senior CRO Manager also oversees a team comprising a CRO Manager, two CRO Executives, and two Personalisation Managers, ensuring strategic alignment and operational excellence across all CRO initiatives.

What you’ll be doing

• Developing and executing a comprehensive CRO strategy aligned with business goals.
• Leading and mentoring a team of CRO professionals and personalisation managers.
• Managing the CRO testing roadmap, including A/B and multivariate testing.
• Collaborating with UX, analytics, product, and marketing teams to identify optimisation opportunities.
• Analysing test results and user behaviour to derive actionable insights.
• Driving personalisation strategies to enhance user engagement and conversion.
• Reporting on CRO performance and presenting findings to senior stakeholders.

About you

• Proven experience in leading CRO programs within a digital or e-commerce environment.
• Strong understanding of experimentation frameworks and tools (e.g., Optimizely, Google Optimize).
• Experience with personalisation platforms and strategies.
• Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics).
• Strong leadership and team management capabilities.
• Effective communication and stakeholder management skills.
• Knowledge of UX principles and digital marketing best practices.

Working schedule

This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Interview process

The interview process for this role will include two stages with a task.

Why us?

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What\'s on offer?

• Discretionary annual bonus and annual pay review
• 25 days holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 x salary core level of cover)
• Private medical insurance
• Health care cash plans - including optical, dental, and out patient care
• Health screening programme
• Help@hand - confidential support including mental health counselling and remote GP
• Wellhub - unlimited access to fitness providers and wellness coach sessions
• Travel to work schemes with bike storage and shower facilities
• Inhouse barista and deli serving subsidised coffee and sandwiches
• Two paid volunteering days per year

* dependant on role level

** only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.