Senior CRM Lifecycle & Journeys Lead UK & EU

Applied Labs; Greater London; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

Quince is seeking a Senior Manager of CRM Lifecycle + Journeys to own and optimize multi-market triggered flows across UK, DE, and FR. You will design automation, integrate with CDP and ESPs, and drive AI-enabled improvements to retention campaigns.

You will collaborate with MarTech, Data, and brand teams to balance email, SMS, push, and in-app channels while respecting GDPR/PECR. The role targets rapid experimentation and scalable localization.

Qualifications

• 6+ years lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning automated/triggered flows end to end (not campaign/blast).
• Hands-on with Iterable (preferred), or comparable ESP (Braze, Klaviyo, SFMC). Must have built flows in the tool, not just briefed them.
• Hands-on with a CDP: Segment, mParticle, Hightouch, Census, or similar. Must understand identity resolution and data hygiene.
• Has built or deployed AI agents or LLM workflows in a marketing context (copy, segmentation, flow logic, QA). If you have not shipped one yet, you can describe the one you would ship in your first 90 days here.
• SQL proficient. Can self‑serve in Looker, Lookr, or BigQuery without waiting for an analyst.
• A/B testing rigour. Knows what statistical significance means and where it breaks in lifecycle (sample size, primary metric selection, novelty effects).
• Working knowledge of UK/EU privacy law (GDPR, PECR) and consent management. Understands what changes operationally when fingerprinting is restricted.
• Detail‑oriented. Triggered flows live or die on edge cases (locale, currency, time zone, opt‑in state, suppression rules).
• Strong cross‑functional operator. Will work daily with creative, brand, data science, tech, and US CRM counterparts.

Responsibilities

• Build, launch, and own every triggered lifecycle flow for UK (July 2026), DE (October 2026), and FR (November 2026): welcome, browse abandon, cart abandon, post-purchase, low stock, back in stock, win-back, replenishment, care instructions.
• Partner with MarTech to Ship AI agents and tooling that take work out of flow build, copy, segmentation, and QA. Target at least one end-to-end CRM agent in production by EoY1 and a 50% reduction in flow concept-to-deployment time within 90 days.
• Partner with the Data team to run the triggered‑flow testing roadmap with statistically sound design. Minimum 6 A/B tests per quarter per flow per market.
• Build channel‑cost decision logic across email, SMS, push, and in-app per flow per market.
• Recover signal lost from fingerprinting and consent restrictions in UK/EU by pushing app and logged‑in routing for non‑consenting users.
• Stand up and run the localisation pipeline with freelance copywriters for EN‑UK, DE, and FR. Localised flow content live before each market launch.
• Partner with tech team to maintain CDP quality across UK/EU: data model, integrations (Iterable, Attentive, app SDK, site events), data hygiene, latency, and identity‑resolution accuracy.

Skills

Lifecycle marketing

SQL proficiency

A/B testing

Attention to detail

Cross-functional work

Tools

Iterable

Braze

Klaviyo

SFMC

Segment

mParticle

Hightouch

Census

Looker

BigQuery

Job description

Quince is seeking a Senior Manager of CRM Lifecycle + Journeys to own and optimize multi-market triggered flows across UK, DE, and FR. You will design automation, integrate with CDP and ESPs, and drive AI-enabled improvements to retention campaigns.

You will collaborate with MarTech, Data, and brand teams to balance email, SMS, push, and in-app channels while respecting GDPR/PECR. The role targets rapid experimentation and scalable localization.