Senior CRM & Lifecycle Leader for SaaS Growth

ThriveCart; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

ThriveCart is seeking an experienced CRM Manager to lead our customer lifecycle and email marketing strategy in the UK. You will move beyond campaigns to data-driven journeys that engage customers from onboarding through renewals, focusing on retention and churn reduction.

You will design segments, automated triggers, and journeys, collaborating with Product, Marketing, Customer Success, and Data teams to deliver a cohesive experience and measurable impact.

Qualifications

• Significant experience in CRM, lifecycle, or retention marketing.
• Ability to build data-driven customer journeys beyond campaigns.
• Strong knowledge of GDPR and privacy requirements in the UK and EU.
• Experience with automated journeys, triggers, and segmentation.
• A track record of driving activation, retention, and churn reduction.

Responsibilities

• Own and develop CRM and lifecycle marketing strategy.
• Build and optimize customer journeys across onboarding to win-back.
• Evolve email as a strategic channel aligned with lifecycle.
• Create segments based on behavior and product usage.
• Design automated lifecycle programs and triggers.
• Partner with Product, Marketing, CS, and Data to deliver a cohesive experience.
• Run structured testing on messaging, cadence, timing, segmentation.
• Define and track CRM metrics such as activation, retention, churn, CLV.
• Build reporting connecting CRM activity to business outcomes.
• Improve CRM processes, tech, automation and data capabilities.
• Ensure communications meet GDPR and consent requirements.

Skills

CRM strategy

Lifecycle marketing

Email marketing

Segmentation

Automation

Experimentation

Analytics

GDPR knowledge

Stakeholder management

Data-driven decisions

Tools

Marketing automation tools

Job description

ThriveCart is seeking an experienced CRM Manager to lead our customer lifecycle and email marketing strategy in the UK. You will move beyond campaigns to data-driven journeys that engage customers from onboarding through renewals, focusing on retention and churn reduction.

You will design segments, automated triggers, and journeys, collaborating with Product, Marketing, Customer Success, and Data teams to deliver a cohesive experience and measurable impact.