CRM & Retention Growth Lead

The Opportunity Hub UK Ltd; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension with 4% employer contribution

Private medical insurance (Bupa Select

Salary sacrifice dental insurance

Quarterly product allowance & monthly팀

Hybrid working (3 days in London)

Job summary

The Opportunity Hub UK Ltd is seeking a CRM & Retention Manager to own the lifecycle marketing strategy, focusing on email, SMS and loyalty as core revenue drivers. You will shape journeys, segmentation, and testing to drive repeat purchases and higher LTV in a fast-moving ecommerce environment.

You will lead end-to-end CRM, collaborate with the Ecommerce Director, and own performance dashboards, while benefiting from hybrid working in London and a clear path to seniorCRM leadership within a

Qualifications

• Proven track record owning CRM as a revenue channel, not just campaigns.
• Hands-on experience with email and SMS platforms such as Klaviyo.
• Strong data skills: cohort analysis, LTV modeling and reporting.

Responsibilities

• Own the CRM channel from strategy to execution and reporting.
• Build lifecycle journeys (welcome, post-purchase, winback, replenishment, browse abandonment) and testing roadmap.
• Drive advanced segmentation, personalization and Inbox deliverability performance.

Skills

CRM & lifecycle marketing

Klaviyo

Email marketing

SMS marketing

LTV modelling

Retention strategies

Data analysis

Segmentation

Tools

Klaviyo

Job description

The Opportunity Hub UK Ltd is seeking a CRM & Retention Manager to own the lifecycle marketing strategy, focusing on email, SMS and loyalty as core revenue drivers. You will shape journeys, segmentation, and testing to drive repeat purchases and higher LTV in a fast-moving ecommerce environment.

You will lead end-to-end CRM, collaborate with the Ecommerce Director, and own performance dashboards, while benefiting from hybrid working in London and a clear path to seniorCRM leadership within a