Senior CRM Leader: Data-Driven Growth & Campaigns (Hybrid)

Beauty Pie; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid London office

Beauty Pie+ membership

25 days holiday

Private Medical Insurance

Fertility support fund

Therapy sessions

Job summary

Beauty Pie is seeking a commercially minded Senior CRM Manager to lead our Broadcast communications across US, UK and Ireland. You will optimise customer communications through segmentation, personalisation and testing to drive engagement, sessions and revenue.

You will guide campaign planning for BAU, promotions, product launches and new market go-to-market activity, ensuring landing experiences across web and app are consistent and aligned with commercial priorities.

Qualifications

• Experience leading CRM and email marketing strategy across multiple markets.
• Strong data-driven approach with segmentation and testing.
• Proven ability to drive engagement, sessions and revenue.
• Experience managing a CRM team and cross-functional stakeholders.

Responsibilities

• Lead Broadcast communications strategy and contact plan across markets.
• Develop targeted communication strategies using segmentation and purchase history.
• Oversee campaigns for promotions, product launches and go-to-market activity.
• Ensure campaigns connect to landing experiences across web/app.
• Publish weekly and monthly performance insights and recommendations.
• Own testing roadmap with hypotheses on segmentation, offers and timing.
• Coach CRM team and align with Trading, E-commerce, Brand and Data.

Skills

CRM strategy

Email marketing

Data-driven

Segmentation

A/B testing

Analytics

People leadership

Cross-functional collaboration

Tools

Iterable

Braze

Klaviyo

Bloomreach

Job description

Beauty Pie is seeking a commercially minded Senior CRM Manager to lead our Broadcast communications across US, UK and Ireland. You will optimise customer communications through segmentation, personalisation and testing to drive engagement, sessions and revenue.

You will guide campaign planning for BAU, promotions, product launches and new market go-to-market activity, ensuring landing experiences across web and app are consistent and aligned with commercial priorities.